Pop the Champagne! We’re 6 Years Old!

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If you would have asked my 23-year-old self if I thought I would be 29 and running a business, I would have laughed. If you had asked if I thought I would be 29 and celebrating 6 years in business, I would have thought you were lying.

I was 23 in 2011 and found myself laid off from a failing company and wondering what I would do. I knew I didn’t want to collect unemployment, and that I wanted to go back to school for my masters. My dad suggested that I start my own company and work for a few people on the side while I go to school, and that idea stuck with me.

I got laid off on Friday, and filed On-Word Marketing with the MN Secretary of State on Monday. I began working for a few companies I already had connections with, and started studying for the GRE. Over the next few months I took the GRE and was accepted to Bethel University’s Masters of Communication program.

The next year and half were a haze of highlighter ink, thesis research, and social media seminars, until finally, in October of 2013, I graduated from Bethel with a Master’s Degree in Communication. While all of my classmates were wondering what they would do with their new degree, I turned my attention to my company and began devoting all of my time to growing my business.

What I started in April 2011 as a way to earn a little bit of income while going to school, was now a full-time job. I never set out to be a business owner, but 6 years later that’s exactly where I find myself.

I am very fortunate to have found success in this venture. I’ve learned more than I ever thought possible, grown as a person, and met some incredibly talented people. I have had the opportunity to help some truly wonderful companies, and I am looking forward to helping even more companies with their social media presence.

So today I pop the champagne and celebrate all the clients, family, and friends, because without you, none of this would be possible. Thank you.

How to Use Social Media in Network Marketing without Involving Your Ego– Part 2

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You’ve learned how to leave your ego at home by not advertising to your audience and providing them with interesting content. Keep your audience interested in your content and continuously coming back to your site by following these simple steps.

Engage Your Audience
The next step would be to ask questions or post comments that your audience can respond to. You could say things such as, “Listen to ((Band XYZ’s)) track and let us know what you think!” or “The singer from ((Band XYZ)) used to be the lead singer in ((Band HIJ)). Which sound do you prefer?” Engaging the audience is a key part of social media. Let your followers know that you care about their opinion and give them a chance to voice their thoughts. Using your social media sites to spark conversation may set you apart from others in your industry.

Listen & Respond
After you ask questions of your followers, don’t think that your job is done. There is one key step that many companies can forget, and that’s responding to the answers your followers are giving to your questions. Just like in conversation you don’t want to ask a question, get a response and leave it, this would kill the conversation and doesn’t make your company seem interested. Once your audience has given an answer to your question, respond back. Let them know you are paying attention and genuinely care about what they think.

Frequency is Key
After these steps have been implemented, repeat. It’s important to keep updating your content, providing new information and keep your site current. These are the things that keep your audience coming back and commenting on your posts.

Remember you can give information about your company, after all people are following your company because they like you, but just be careful the content you’re providing doesn’t sound like a sales pitch. Rather your content should be informative, but also include a place for people to learn about your industry, voice their opinion and carry on conversations with you. Having all these components may create a well-rounded social media campaign that could keep people checking your site and responding to your questions.

View How to Use Social Media in Network Marketing without Involving Your Ego– Part 1 here:  http://bit.ly/Xg0mCj

originally posted on iblogmarketing.com

Business New Year’s Resolutions

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New Year’s resolutions aren’t just for personal use. Companies always take the time to look over their marketing strategy and then ask themselves, “Am I doing everything to help my customers?” as well as, “Are my marketing strategies working?”

This year, On-Word Marketing has 2 resolutions that will be put into play for 2017!

1. Revamp social media networks

  • Use it to better understand clients
  • Add more content from other blogs
  • Ask readers some questions
  • Showcase a little more about our company On-Word Marketing
  • Actually use them. All too often we get wrapped up in doing social media for clients that we forget to work on our own.

**Join us in the discussions!

On-Word Marketing’s Facebook

On-Word Marketing’s Twitter

On-Word Marketing’s Pinterest

2. Experiment with theblognextdoor.com

This year On-Word Marketing is deciding to focus on this blog and how it is helping the readers.

We also want to have a few guest writers on here from other industries to get their opinion about using social media and how they have seen success. (If you’re interested in writing a guest piece send us an e-mail at shannon@on-wordmarketing.com )

There will be a few more changes but we hope that you’ll stay tuned to see what they are. If you have any questions or comments, don’t hesitate to contact us!

We’d also love to hear what your business resolutions for 2017 are. Leave them in the comment section below or any of our social media sites!

Happy 2017!

The Best Social Media Site for You

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When companies first start using social media they initially go to Facebook and Twitter without fully examining their options. Each company is different and will benefit from a different social media site. I know there are a ton of sites out there that a company can use, but I have decided to look at Facebook, Twitter, Foursquare, Google+, blogging and run through the benefits of each and how specific companies can attempt to help them understand which site will work the best for them.

Facebook

Facebook is a great site to be on if you have a longer message that you would like to get out along with active customers who will comment on your postings. If you lack the active consumers it may seem like you are just talking to yourself and wind up frustrated.

Twitter

Twitter is great if you have a lot of current information that you want to get out to your customers. This is great for things like the news, or restaurants who want to let their customers know about wait times for dinner or if they ran out of a certain item. If a company doesn’t have much to say, Twitter would most likely be a waste of time because there is so much clutter on the site that the message would get lost.

Pinterest

Pinterest is great for companies who have photos, links to blogs, and content that isn’t directly related to their company but that the company wants to show to their customers (e.g. A hair salon that wants to show the products that they sell, examples of hair that they have done, as well as tutorials from other companies about how to do hair styles).

Google+

Google+ is great if you are using Google Analytics for your website, if you use Google places for most of your reviews, or if you want to boost your Google ranking. Since Google+ is directly to all of your Google activity to using this site will make you have more links out in the internet world so you can possibly move up the Google searches. The only thing to be weary of when starting this is that the market usually desires a different message than the ones you put on Facebook and Twitter. If you decide to use this social media site you should ensure to create new messages than the ones you are posting to Facebook.

Blogs

Blogging is great for companies who work in a specific area where consumers want to stay up to date on trends in that industry, or if you have enough information to say about your company to keep the blog up to date and ensure it doesn’t become stagnant. The second this happens you will lose a great chunk of your audience because they don’t want to keep coming back to a site that contains no new information.

Linking your blog to your social media sites is a great idea. Make sure to keep the tagline short, sweet and enticing. It should have a line that will draw users in, make them wonder what the posting will be about.

The trick to starting any social media campaign is to pick one or two sites and do them really well. It’s important not to spread yourself too thin because if you do that all of your sites suffer.

Hopefully this posting gave you a little more information about the social media sites out there. Again, I will stress that there are more sites out there to use, but since the majority of people are on these sites I wanted to allow you to see the different ways to use them and maybe show you which site you want to be on.

Tip 4: What Do Your Social Media Fans Want From You?

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Alright, these tips so far have been pretty self-explanatory, right? Log in, look at information / graphs, change posts accordingly. Done. Well, this one is still pretty easy, but requires a little more thought and planning. Don’t let that scare you off! I promise it’s not labor intensive, nor does it require you to be technologically savvy! Just stick with me while I run through this, and I promise it will all see easy in the end!

The initial steps are still the same:

1. Log into your Facebook business page

2. Click on “Insights” on the top of the page

3. Click on “Posts”

4. Click on “Post Types”

So, looking at this graph, we want to focus on the “engagement” section. Look at the posts that received the most engagement. Is there a common theme that runs through any of them? Do you talk about similar topics? Was the phrasing similar? (i.e. Was the post left on a cliff hanger that made the reader click a link to get the rest of the information? Were you talking about a specific topic?….) If so, you can know that your fans want to hear content similar to those posts. **Note how I said similar and not the same? That’s because you don’t want to keep posting the EXACT same posts over and over thinking your customers will react the same way every time.**

Don’t see a theme? It’s time to start one! Write down what you think that post is about. (i.e. The post that got the most engagement on the graph above is about “A Blog A Day” and which blogs I read in order to stay current on social media news. I would say that is a link, a blog about what social media blogs I read, and maybe makes the reader wonder what the blog is about, so they wanted to click on the post.) Do this for the top 3 posts and from there create content or posts that are similar or center around a similar topic. After you post those go back and check how those posts performed. Did they do well? Great! Try that again without being redundant. Didn’t perform well? Start the process over with the posts that week that got the most engagement.

This is a process that requires a little bit of work, but is probably one of the most effective and worth while tips.

See not so bad once you understand, right?!

 

Questions? Comments? Leave them in the section below!

Tip 3: How to Know When You Should Be Posting

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Just as a billboard in the middle of the desert doesn’t reach anyone, a post on Facebook that you send out when you fans aren’t the site isn’t reaching your fans! So how do you ensure that your posts are reaching your fans? Find out what time your fans are logging onto Facebook, no mind reading required!

1. Log into your Facebook business page

2. Click on “Insights” on the top of the page

3. Click on “Posts”

4. Click on “When Your Fans Are Online”

 

So what does this graph mean? Well the top bar graph show you how many of your fans are logging in on a particular day. As you can see on the graph above, fans of this page are most active on Sunday, Tuesday and Thursday. So even if we don’t account for timing, posts on those days vs. any other day during the week, are more likely to reach more fans.

Let’s not stop there! Let’s take it one step further. The graph below the “days” graph is about times. This shows what time your fans are logging into Facebook. According to this graph, if we were to post between 5:00 pm & 9:00 pm, we would reach the most fans (i.e. posting on Sunday, Tuesday, Thursday between 5:00 & 9:00 pm will reach the maximum number of fans).

If you really want to get technical, hovering over a specific day on the “days” graph will show a more detailed timing chart for that particular day.

detailed timing

Ta da! Now you know when your fans are online and you can post during those times in order to truly reach your fans!  Oh, and remember, your fans aren’t always going to be online during those times, so make sure you check back every so often.

What do you think? Easy enough?

Tip 2: Understanding What Type of Post Your Fans Want

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Photos? Status? Link? All or none of one? Do you know what your fans want from you? You will if you follow these four simple steps!

1. Log into your Facebook business page

2. Click on “Insights” on the top of the page

3. Click on “Posts”

4. Click on “Post Types”

This information will show you the three types of posts and which one your fans seem to prefer. Not only will this graph tell you how many fans are seeing each type of message, but it will also tell you, on average, how many of your fans interact with each type of post. From this information you can get a better idea of how many of each type of post you should be sending out to your fans!

For instance, the graph above tells us that most of this Facebook page’s fans see status posts, will click on the link and either like or comment on the post. On photos the same number of fans (on average) will click on the post, however, less fans will like or comment on the photo. For posts containing links, the same number of fans (on average) will like or comment on the post, however not many will actually click the link.

So how do we proceed from here? Do we stop posting links and photos? NO! This just means that our fans like our posts that just have text, however, maybe we haven’t been posting the right phrasing with the links or photos that will entice fans to click and comment! The next step would be to post more posts with plain text, and experiment with wording and types of links and photos you are posting. Perhaps it’s not that your fans don’t like photos and links, but simply that you aren’t posting the types of photos and links your fans want to see.

With this knowledge you can proceed with more information and make changes to ensure that your Facebook business page even more customer centered than ever before!