How to Use Social Media in Network Marketing without Involving Your Ego– Part 2

20130403-161610.jpg

You’ve learned how to leave your ego at home by not advertising to your audience and providing them with interesting content. Keep your audience interested in your content and continuously coming back to your site by following these simple steps.

Engage Your Audience
The next step would be to ask questions or post comments that your audience can respond to. You could say things such as, “Listen to ((Band XYZ’s)) track and let us know what you think!” or “The singer from ((Band XYZ)) used to be the lead singer in ((Band HIJ)). Which sound do you prefer?” Engaging the audience is a key part of social media. Let your followers know that you care about their opinion and give them a chance to voice their thoughts. Using your social media sites to spark conversation may set you apart from others in your industry.

Listen & Respond
After you ask questions of your followers, don’t think that your job is done. There is one key step that many companies can forget, and that’s responding to the answers your followers are giving to your questions. Just like in conversation you don’t want to ask a question, get a response and leave it, this would kill the conversation and doesn’t make your company seem interested. Once your audience has given an answer to your question, respond back. Let them know you are paying attention and genuinely care about what they think.

Frequency is Key
After these steps have been implemented, repeat. It’s important to keep updating your content, providing new information and keep your site current. These are the things that keep your audience coming back and commenting on your posts.

Remember you can give information about your company, after all people are following your company because they like you, but just be careful the content you’re providing doesn’t sound like a sales pitch. Rather your content should be informative, but also include a place for people to learn about your industry, voice their opinion and carry on conversations with you. Having all these components may create a well-rounded social media campaign that could keep people checking your site and responding to your questions.

View How to Use Social Media in Network Marketing without Involving Your Ego– Part 1 here:  http://bit.ly/Xg0mCj

originally posted on iblogmarketing.com

Using SEO to Improve Your Rankings

seo-300x237

Search Engine Optimization or SEO is a tool that helps search engines such as Google or Bing find your site and bring it to people who are trying to find your site. The steps below should help you start to improve your search engine ranking while allowing you to understand how your customers are attempting to find your business.

  1. Do your research– Use sites such as Google Keywords (http://bit.ly/116mpfn) to research what words people are using to find your product
  2. Seamlessly integrate keywords into your web copy– No one wants to read a post that has the same 5 words repeated over and over again. When you’re writing your copy, make sure it flows while still using your keywords
  3. Include search terms in the title of your post– When Google spiders the web it will read the title first. If you add the terms into the title as well as the body of the post Google will pick up on your website faster and you will see more targeted results.
  4. Link your keywords to other postings on your website– Google puts a substantial amount of importance on linking. If your website uses relevant keywords, Google will notice. (Just don’t go too overboard. Over linking will not only make your human viewers slightly aggravated because they could potentially keep clicking off your post, but Google will penalize you for over linking.)
  5. Use SEO in your social postings– Google shows Twitter updates in its search results. Including keywords in your updates will gain exposure even when users aren’t searching social media sites.

SEO is constantly changing and improving. It’s a tool that is so important for any business owner or copy writer to know. With this foundation, you’ll be able to improve your search engine rankings and bring more traffic to your site.

image courtesy of searchengineland.com

How to Use Social Media in Network Marketing without Involving Your Ego– Part 2

20130403-161610.jpg

You’ve learned how to leave your ego at home by not advertising to your audience and providing them with interesting content. Keep your audience interested in your content and continuously coming back to your site by following these simple steps.

Engage Your Audience
The next step would be to ask questions or post comments that your audience can respond to. You could say things such as, “Listen to ((Band XYZ’s)) track and let us know what you think!” or “The singer from ((Band XYZ)) used to be the lead singer in ((Band HIJ)). Which sound do you prefer?” Engaging the audience is a key part of social media. Let your followers know that you care about their opinion and give them a chance to voice their thoughts. Using your social media sites to spark conversation may set you apart from others in your industry.

Listen & Respond
After you ask questions of your followers, don’t think that your job is done. There is one key step that many companies can forget, and that’s responding to the answers your followers are giving to your questions. Just like in conversation you don’t want to ask a question, get a response and leave it, this would kill the conversation and doesn’t make your company seem interested. Once your audience has given an answer to your question, respond back. Let them know you are paying attention and genuinely care about what they think.

Frequency is Key
After these steps have been implemented, repeat. It’s important to keep updating your content, providing new information and keep your site current. These are the things that keep your audience coming back and commenting on your posts.

Remember you can give information about your company, after all people are following your company because they like you, but just be careful the content you’re providing doesn’t sound like a sales pitch. Rather your content should be informative, but also include a place for people to learn about your industry, voice their opinion and carry on conversations with you. Having all these components may create a well-rounded social media campaign that could keep people checking your site and responding to your questions.

View How to Use Social Media in Network Marketing without Involving Your Ego– Part 1 here:  http://bit.ly/Xg0mCj

 

originally posted on iblogmarketing.com

4 Careers That Make A Successful Social Media Marketer

8_s

In the social media world there are many things that come into play in order to successfully market on social networks. A desire to play on Facebook all day cannot be the only thing that makes you flourish in this career. I believe that there are around four different careers that are crucial for a person to be able to understand if they want to be a successful social media marketer.

Customer Service

A lot of what you do while using social media for a business is talking to the customers and hearing what they think. As anyone who has ever worked in customer service will tell you, people tend to give feedback more often if they are not happy with a service, and what could be easier than to write on the company’s Facebook wall to voice their frustration? It is because of this that while running a Facebook page, you need to be able to diffuse a customer, and see what you can do to help.

If you apologize and they respond by complaining further, I have a rule of thumb: If the conversation goes over 4 lines and the person is still upset, make direct contact with them. Give them your e-mail address, phone number or ask for them to send you their number in a private message so that you can further explore the situation on a less public forum. Letting the conversation go too long will look bad for both of you and won’t accomplish anything.

Event Planning

Even if the company you work for doesn’t host events, the general skills that are needed for a person to be a great event planner are the same for a person working in social media. Event planners are detail oriented, great organizers, flexible, and are great at time management.

Public Relations

In PR you spend the majority of your time talking facts and highlighting a company without sounding like your PR is a sales pitch. Essentially, this is social media management. Customers don’t follow brands to have a sales pitch thrust down their throat; customers follow brands to be entertained and to learn more about the company. Just as in PR, social media managers need to inform the customer without looking like an ad, the main difference is that social media allows you to have a little more fun with your words instead of having to stick to a rigid structure.

Marketing

Ok, this is an obvious one, but I feel as though sometimes people forget that social media is a form of marketing. I like to think of it as an ever-changing billboard that you can get feedback from. Sure, on social media sites you are having fun, talking to the customers and putting up funny pictures, but you are also selling a brand image. It’s because of this that a background in marketing is important for a social media manager. Always remember to maintain brand image while interacting with your audience.

So there you have it; four things that I believe are crucial for a social media manager to be. What do you think? Does someone working in social media need these traits?

4 Ways to Run A Company Facebook

facebook-compatition

In my mind there are four ways to run a company Facebook. Each way will speak to your fans differently, so it is important to pick a way of running a company Facebook that will make your fans the happiest. So what are the four ways I believe a company can choose to run their Facebook?

  1. Deals – This is for the company whose fans want a good deal. These fans are the ones who use the company’s product because they are looking to save money. This would also include giveaways and promotions. This group of fans usually likes companies because they get things for free or they can get a great deal on a product. (e.g. TJ Maxx customers shop there because they know they can get a great deal on designer products. They don’t want to pay full price, so TJ Maxx may want to give their customers deals in order to keep them coming back to their Facebook page.)
  2. Inside Information – This is for the company whose fans are looking to keep up on current trends and know what the company is up to. (e.g. A company such as Apple may choose to use this method to update their followers on the latest gadget they have created. They would use this method to share the up and coming product with their fans.)
  3. News Updates – This is for the company who has to constantly update their fans about things that are happening in the news, around town, or in the industry. (e.g. This could be the hotel that wants to update their fans about an event that those staying at the hotel may be interested in. This could also be an airport who wants to update the travelers about flight delays, or weather that may affect their travels.)
  4. Asking your customer’s opinion- This is for the company that wants to hear what their fans think. Now I know what you are thinking… “What company doesn’t want their customer’s opinion?” But what I’m talking about here is the company who may want to create a new product or write a new article but don’t want to create or write something that their fans aren’t interested in. (e.g. This could be the magazine who wants to know if their fans would rather hear about story x or story y more? Why waste time writing an article that might not go over well if you could just ask the fans and get instant response?)

What do you think? Does this encompass the ways of running a Facebook, or is there something missing?

*image courtesy of allsocialservices.com

4 Ways to Run A Company Facebook

facebook-compatition

In my mind there are four ways to run a company Facebook. Each way will speak to your fans differently, so it is important to pick a way of running a company Facebook that will make your fans the happiest. So what are the four ways I believe a company can choose to run their Facebook?

  1. Deals – This is for the company whose fans want a good deal. These fans are the ones who use the company’s product because they are looking to save money. This would also include giveaways and promotions. This group of fans usually likes companies because they get things for free or they can get a great deal on a product. (e.g. TJ Maxx customers shop there because they know they can get a great deal on designer products. They don’t want to pay full price, so TJ Maxx may want to give their customers deals in order to keep them coming back to their Facebook page.)
  2. Inside Information – This is for the company whose fans are looking to keep up on current trends and know what the company is up to. (e.g. A company such as Apple may choose to use this method to update their followers on the latest gadget they have created. They would use this method to share the up and coming product with their fans.)
  3. News Updates – This is for the company who has to constantly update their fans about things that are happening in the news, around town, or in the industry. (e.g. This could be the hotel that wants to update their fans about an event that those staying at the hotel may be interested in. This could also be an airport who wants to update the travelers about flight delays, or weather that may affect their travels.)
  4. Asking your customer’s opinion- This is for the company that wants to hear what their fans think. Now I know what you are thinking… “What company doesn’t want their customer’s opinion?” But what I’m talking about here is the company who may want to create a new product or write a new article but don’t want to create or write something that their fans aren’t interested in. (e.g. This could be the magazine who wants to know if their fans would rather hear about story x or story y more? Why waste time writing an article that might not go over well if you could just ask the fans and get instant response?)

What do you think? Does this encompass the ways of running a Facebook, or is there something missing?

*image courtesy of allsocialservices.com

Using SEO to Improve Your Rankings

seo-300x237

Search Engine Optimization or SEO is a tool that helps search engines such as Google or Bing find your site and bring it to people who are trying to find your site. The steps below should help you start to improve your search engine ranking while allowing you to understand how your customers are attempting to find your business.

  1. Do your research– Use sites such as Google Keywords (http://bit.ly/116mpfn) to research what words people are using to find your product
  2. Seamlessly integrate keywords into your web copy– No one wants to read a post that has the same 5 words repeated over and over again. When you’re writing your copy, make sure it flows while still using your keywords
  3. Include search terms in the title of your post– When Google spiders the web it will read the title first. If you add the terms into the title as well as the body of the post Google will pick up on your website faster and you will see more targeted results.
  4. Link your keywords to other postings on your website– Google puts a substantial amount of importance on linking. If your website uses relevant keywords, Google will notice. (Just don’t go too overboard. Over linking will not only make your human viewers slightly aggravated because they could potentially keep clicking off your post, but Google will penalize you for over linking.)
  5. Use SEO in your social postings– Google shows Twitter updates in its search results. Including keywords in your updates will gain exposure even when users aren’t searching social media sites.

SEO is constantly changing and improving. It’s a tool that is so important for any business owner or copy writer to know. With this foundation, you’ll be able to improve your search engine rankings and bring more traffic to your site.

image courtesy of searchengineland.com