How to Use Social Media in Network Marketing without Involving Your Ego– Part 2

20130403-161610.jpg

You’ve learned how to leave your ego at home by not advertising to your audience and providing them with interesting content. Keep your audience interested in your content and continuously coming back to your site by following these simple steps.

Engage Your Audience
The next step would be to ask questions or post comments that your audience can respond to. You could say things such as, “Listen to ((Band XYZ’s)) track and let us know what you think!” or “The singer from ((Band XYZ)) used to be the lead singer in ((Band HIJ)). Which sound do you prefer?” Engaging the audience is a key part of social media. Let your followers know that you care about their opinion and give them a chance to voice their thoughts. Using your social media sites to spark conversation may set you apart from others in your industry.

Listen & Respond
After you ask questions of your followers, don’t think that your job is done. There is one key step that many companies can forget, and that’s responding to the answers your followers are giving to your questions. Just like in conversation you don’t want to ask a question, get a response and leave it, this would kill the conversation and doesn’t make your company seem interested. Once your audience has given an answer to your question, respond back. Let them know you are paying attention and genuinely care about what they think.

Frequency is Key
After these steps have been implemented, repeat. It’s important to keep updating your content, providing new information and keep your site current. These are the things that keep your audience coming back and commenting on your posts.

Remember you can give information about your company, after all people are following your company because they like you, but just be careful the content you’re providing doesn’t sound like a sales pitch. Rather your content should be informative, but also include a place for people to learn about your industry, voice their opinion and carry on conversations with you. Having all these components may create a well-rounded social media campaign that could keep people checking your site and responding to your questions.

View How to Use Social Media in Network Marketing without Involving Your Ego– Part 1 here:  http://bit.ly/Xg0mCj

originally posted on iblogmarketing.com

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How to Use Social Media in Network Marketing without Involving Your Ego– Part 2

20130403-161610.jpg

You’ve learned how to leave your ego at home by not advertising to your audience and providing them with interesting content. Keep your audience interested in your content and continuously coming back to your site by following these simple steps.

Engage Your Audience
The next step would be to ask questions or post comments that your audience can respond to. You could say things such as, “Listen to ((Band XYZ’s)) track and let us know what you think!” or “The singer from ((Band XYZ)) used to be the lead singer in ((Band HIJ)). Which sound do you prefer?” Engaging the audience is a key part of social media. Let your followers know that you care about their opinion and give them a chance to voice their thoughts. Using your social media sites to spark conversation may set you apart from others in your industry.

Listen & Respond
After you ask questions of your followers, don’t think that your job is done. There is one key step that many companies can forget, and that’s responding to the answers your followers are giving to your questions. Just like in conversation you don’t want to ask a question, get a response and leave it, this would kill the conversation and doesn’t make your company seem interested. Once your audience has given an answer to your question, respond back. Let them know you are paying attention and genuinely care about what they think.

Frequency is Key
After these steps have been implemented, repeat. It’s important to keep updating your content, providing new information and keep your site current. These are the things that keep your audience coming back and commenting on your posts.

Remember you can give information about your company, after all people are following your company because they like you, but just be careful the content you’re providing doesn’t sound like a sales pitch. Rather your content should be informative, but also include a place for people to learn about your industry, voice their opinion and carry on conversations with you. Having all these components may create a well-rounded social media campaign that could keep people checking your site and responding to your questions.

View How to Use Social Media in Network Marketing without Involving Your Ego– Part 1 here:  http://bit.ly/Xg0mCj

 

originally posted on iblogmarketing.com

4 Ways to Run A Company Facebook

facebook-compatition

In my mind there are four ways to run a company Facebook. Each way will speak to your fans differently, so it is important to pick a way of running a company Facebook that will make your fans the happiest. So what are the four ways I believe a company can choose to run their Facebook?

  1. Deals – This is for the company whose fans want a good deal. These fans are the ones who use the company’s product because they are looking to save money. This would also include giveaways and promotions. This group of fans usually likes companies because they get things for free or they can get a great deal on a product. (e.g. TJ Maxx customers shop there because they know they can get a great deal on designer products. They don’t want to pay full price, so TJ Maxx may want to give their customers deals in order to keep them coming back to their Facebook page.)
  2. Inside Information – This is for the company whose fans are looking to keep up on current trends and know what the company is up to. (e.g. A company such as Apple may choose to use this method to update their followers on the latest gadget they have created. They would use this method to share the up and coming product with their fans.)
  3. News Updates – This is for the company who has to constantly update their fans about things that are happening in the news, around town, or in the industry. (e.g. This could be the hotel that wants to update their fans about an event that those staying at the hotel may be interested in. This could also be an airport who wants to update the travelers about flight delays, or weather that may affect their travels.)
  4. Asking your customer’s opinion- This is for the company that wants to hear what their fans think. Now I know what you are thinking… “What company doesn’t want their customer’s opinion?” But what I’m talking about here is the company who may want to create a new product or write a new article but don’t want to create or write something that their fans aren’t interested in. (e.g. This could be the magazine who wants to know if their fans would rather hear about story x or story y more? Why waste time writing an article that might not go over well if you could just ask the fans and get instant response?)

What do you think? Does this encompass the ways of running a Facebook, or is there something missing?

*image courtesy of allsocialservices.com

4 Ways to Run A Company Facebook

facebook-compatition

In my mind there are four ways to run a company Facebook. Each way will speak to your fans differently, so it is important to pick a way of running a company Facebook that will make your fans the happiest. So what are the four ways I believe a company can choose to run their Facebook?

  1. Deals – This is for the company whose fans want a good deal. These fans are the ones who use the company’s product because they are looking to save money. This would also include giveaways and promotions. This group of fans usually likes companies because they get things for free or they can get a great deal on a product. (e.g. TJ Maxx customers shop there because they know they can get a great deal on designer products. They don’t want to pay full price, so TJ Maxx may want to give their customers deals in order to keep them coming back to their Facebook page.)
  2. Inside Information – This is for the company whose fans are looking to keep up on current trends and know what the company is up to. (e.g. A company such as Apple may choose to use this method to update their followers on the latest gadget they have created. They would use this method to share the up and coming product with their fans.)
  3. News Updates – This is for the company who has to constantly update their fans about things that are happening in the news, around town, or in the industry. (e.g. This could be the hotel that wants to update their fans about an event that those staying at the hotel may be interested in. This could also be an airport who wants to update the travelers about flight delays, or weather that may affect their travels.)
  4. Asking your customer’s opinion- This is for the company that wants to hear what their fans think. Now I know what you are thinking… “What company doesn’t want their customer’s opinion?” But what I’m talking about here is the company who may want to create a new product or write a new article but don’t want to create or write something that their fans aren’t interested in. (e.g. This could be the magazine who wants to know if their fans would rather hear about story x or story y more? Why waste time writing an article that might not go over well if you could just ask the fans and get instant response?)

What do you think? Does this encompass the ways of running a Facebook, or is there something missing?

*image courtesy of allsocialservices.com

How to Use Social Media in Network Marketing without Involving Your Ego– Part 2

20130403-161610.jpg

You’ve learned how to leave your ego at home by not advertising to your audience and providing them with interesting content. Keep your audience interested in your content and continuously coming back to your site by following these simple steps.

Engage Your Audience
The next step would be to ask questions or post comments that your audience can respond to. You could say things such as, “Listen to ((Band XYZ’s)) track and let us know what you think!” or “The singer from ((Band XYZ)) used to be the lead singer in ((Band HIJ)). Which sound do you prefer?” Engaging the audience is a key part of social media. Let your followers know that you care about their opinion and give them a chance to voice their thoughts. Using your social media sites to spark conversation may set you apart from others in your industry.

Listen & Respond
After you ask questions of your followers, don’t think that your job is done. There is one key step that many companies can forget, and that’s responding to the answers your followers are giving to your questions. Just like in conversation you don’t want to ask a question, get a response and leave it, this would kill the conversation and doesn’t make your company seem interested. Once your audience has given an answer to your question, respond back. Let them know you are paying attention and genuinely care about what they think.

Frequency is Key
After these steps have been implemented, repeat. It’s important to keep updating your content, providing new information and keep your site current. These are the things that keep your audience coming back and commenting on your posts.

Remember you can give information about your company, after all people are following your company because they like you, but just be careful the content you’re providing doesn’t sound like a sales pitch. Rather your content should be informative, but also include a place for people to learn about your industry, voice their opinion and carry on conversations with you. Having all these components may create a well-rounded social media campaign that could keep people checking your site and responding to your questions.

View How to Use Social Media in Network Marketing without Involving Your Ego– Part 1 here:  http://bit.ly/Xg0mCj

 

originally posted on iblogmarketing.com