Reason #1 Not to Hire a Social Media Manager

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Alright, I know this post may seem counter intuitive since I myself am a social media manager, but before you think I’ve lost my marbles hear me out.

I’ve been doing social media marketing for  8+ years and have heard every excuse in the book for why a company has decided not to hire a social media manager. I wanted to take this time to either help those social media marketers get past those obstacles, or help companies who are having those thoughts realize why hiring a professional is a good idea!

Without further ado… Reason #1 for not hiring a social media manager:

I can do it myself / there is someone in the office who can run the sites.

The classic “I can do it myself” excuse. I would bet that any professional has run into this excuse. People have a desire to save money and do things themselves, and that’s just fine! If companies truly want to run their own social media sites, who am I to tell them otherwise?

But, to this excuse I always ask one question: “Is what you’re doing accomplishing your goals?” This question is typically greeted with a version of “I haven’t had time / I post when I can” or “not really”. This is because most of the time people spend their energy on posting what they want to tell their customers vs taking the time to understand what their customer wants to hear.

This point and many more are what separates a social media marketer from the receptionist at your office who has some free time and posts funny memes she has seen to your Facebook page. Social media marketers take the time to figure out when to post, what type of content to post, what social media site to post certain content to, and why. Just like you wouldn’t hire an intern to create a billboard ad for you, you shouldn’t hire an intern to run your social media accounts. It’s a form of marketing just like billboard ads, magazine ads, radio ads and more.

So when you hear someone say, “I don’t need to hire a social media marketer for my social media sites, ask them, “How is that working for you?” and smile while you hear their response 🙂

 

Reason #2… next week. Stay tuned.

 

4 Ways to Run A Company Facebook

facebook-compatition

In my mind there are four ways to run a company Facebook. Each way will speak to your fans differently, so it is important to pick a way of running a company Facebook that will make your fans the happiest. So what are the four ways I believe a company can choose to run their Facebook?

  1. Deals – This is for the company whose fans want a good deal. These fans are the ones who use the company’s product because they are looking to save money. This would also include giveaways and promotions. This group of fans usually likes companies because they get things for free or they can get a great deal on a product. (e.g. TJ Maxx customers shop there because they know they can get a great deal on designer products. They don’t want to pay full price, so TJ Maxx may want to give their customers deals in order to keep them coming back to their Facebook page.)
  2. Inside Information – This is for the company whose fans are looking to keep up on current trends and know what the company is up to. (e.g. A company such as Apple may choose to use this method to update their followers on the latest gadget they have created. They would use this method to share the up and coming product with their fans.)
  3. News Updates – This is for the company who has to constantly update their fans about things that are happening in the news, around town, or in the industry. (e.g. This could be the hotel that wants to update their fans about an event that those staying at the hotel may be interested in. This could also be an airport who wants to update the travelers about flight delays, or weather that may affect their travels.)
  4. Asking your customer’s opinion- This is for the company that wants to hear what their fans think. Now I know what you are thinking… “What company doesn’t want their customer’s opinion?” But what I’m talking about here is the company who may want to create a new product or write a new article but don’t want to create or write something that their fans aren’t interested in. (e.g. This could be the magazine who wants to know if their fans would rather hear about story x or story y more? Why waste time writing an article that might not go over well if you could just ask the fans and get instant response?)

What do you think? Does this encompass the ways of running a Facebook, or is there something missing?

*image courtesy of allsocialservices.com

Promote Your Company on Facebook Like a Superstar

Superstar

Facebook success doesn’t just happen because you have an attractive profile. Sometimes companies can fail because of the inability to maintain a page in a way that keeps the like base continuously interested in the page. Follow the steps below and you’ll be on the way to making your Company Facebook Page a superstar!

First you may want to ask yourself what is the purpose of your Facebook page. Does it inform people about news involving your company, does it serve as a portal for special deals available only to your like base, or is it a way to communicate with your customers? This decision will determine the tone of voice you will be using for your posts. If the posts are conflicting with the reason people visit your site, you may quickly lose your followers attention. There is no right way to do this. The decision is usually based off who your target audience is, and what you believe they will respond to.

It is a good rule of thumb to decide how many posts a week you want to put out. Remember that the Facebook community tends to be picky about who they like, with the average number of users only liking around 80 companies (Press Room Statistics, 2010) (compared to Twitter where the average number of Companies people follow is around 346 (Twitter Counter Statistics, 2010)). Knowing this, people who like your Company Facebook Page are more likely to receive your updates than your followers on Twitter would be, so courtesy suggests you send out around 1-2 posts a week. This number will keep your like base interested in your content without over-populating their news feed.

To keep track of your posts you could set up a schedule that lists out what you want to post and when you want to post it. This will ensure first, that you have enough content to make your posts worthwhile, and second, that you are sending them out at an acceptable rate.

Once you have sent out your posts, it is always a good idea to re-evaluate. Look back at your wall; were your posts received well? Did your posts have feedback or customer interaction? Most importantly did your posts achieve the goal you set for your Facebook Fan Page when you first started? If they did, congratulations! Keep up the good posts.

If your posts made little to no impact on your page, it may be time to change-up your strategy. This could mean changing the tone of your messages or changing the reasoning for the page. This decision should be made on a case-by-case basis as not every page will be the same. Try posting again, and re-examine.

Maintaining a Facebook Fan Page can be time-consuming, but if you have built up a receptive like base, your Facebook page could be a success! If you try this and can’t seem to achieve the results you desire, or simply don’t have the time, you might consider hiring a marketing firm to take on the heavy lifting and run your Facebook account.

In the end, building a successful Facebook profile can be an important tool to creating buzz and generating good press for your Company. If done correctly, your Facebook can serve as one of your most powerful assets. Now go use these tools and promote your Company on Facebook Like a Superstar!

Sources:

  • Facebook. (2010). Activity on Facebook. Press Room Statistics. Retrieved October 1, 2010 from http://www.facebook.com/press/info.php?statistics
  • Boris. (September 30, 2010). Twitter Counter Statistics. The Next Web. Retrieved October 1, 2010 from thenextweb.com

*Originally posted on blogworld.com

4 Ways to Run A Company Facebook

facebook-compatition

In my mind there are four ways to run a company Facebook. Each way will speak to your fans differently, so it is important to pick a way of running a company Facebook that will make your fans the happiest. So what are the four ways I believe a company can choose to run their Facebook?

  1. Deals – This is for the company whose fans want a good deal. These fans are the ones who use the company’s product because they are looking to save money. This would also include giveaways and promotions. This group of fans usually likes companies because they get things for free or they can get a great deal on a product. (e.g. TJ Maxx customers shop there because they know they can get a great deal on designer products. They don’t want to pay full price, so TJ Maxx may want to give their customers deals in order to keep them coming back to their Facebook page.)
  2. Inside Information – This is for the company whose fans are looking to keep up on current trends and know what the company is up to. (e.g. A company such as Apple may choose to use this method to update their followers on the latest gadget they have created. They would use this method to share the up and coming product with their fans.)
  3. News Updates – This is for the company who has to constantly update their fans about things that are happening in the news, around town, or in the industry. (e.g. This could be the hotel that wants to update their fans about an event that those staying at the hotel may be interested in. This could also be an airport who wants to update the travelers about flight delays, or weather that may affect their travels.)
  4. Asking your customer’s opinion- This is for the company that wants to hear what their fans think. Now I know what you are thinking… “What company doesn’t want their customer’s opinion?” But what I’m talking about here is the company who may want to create a new product or write a new article but don’t want to create or write something that their fans aren’t interested in. (e.g. This could be the magazine who wants to know if their fans would rather hear about story x or story y more? Why waste time writing an article that might not go over well if you could just ask the fans and get instant response?)

What do you think? Does this encompass the ways of running a Facebook, or is there something missing?

*image courtesy of allsocialservices.com