How to Use Social Media in Network Marketing without Involving Your Ego– Part 1

20130403-161209.jpg

You’ve created a social media profile, now what? Unless you are one of the biggest brands in the world such as Coca-Cola or Apple, the general population may not have heard of you and attracting brand advocates could be difficult. This means it will take some work to get noticed and as well as keeping visitors coming back. However, with these easy to follow tips, you’ll be on your way to success.

Leave Your Ego at Home
Most sites won’t maintain a solid following base if they only put out egocentric content. Avoid this ego trip by providing current content that will allow your followers to gain insight into your business and industry without being plagued with messages and advertisements about your company.

Don’t Advertise
It may sound counterproductive, but you don’t want your postings to sound like you are advertising to your followers. Just like you don’t like to follow people who talk about every little thing that goes on in their life and never give you a chance to respond, people don’t like to follow a business that is egocentric. People log into Facebook to be entertained and to create and maintain relationships, so sending them your advertisements may make your followers annoyed. If your followers see that all you are posting are things about your company and boasting about what you have accomplished people may get bored and either block or unfollow you.

Provide Interesting Content
Instead of creating all of your posts to let people know about what is going on at your company, use this space to post about things that relate to the industry you’re in. This means, for instance, if you’re in the music industry and there is news about a band, you can inform your followers of the current event. This could also be something as simple as hearing that a band is giving away a free song download; you can let your audience know about it and provide a link to the download site. (If possible, it might be a good idea to make the link open in a new tab to ensure the customer isn’t straying away from your site).

Stay tuned– Part 2 will include the final three steps that may help bring your social media marketing plan full circle without drowning your audience in egocentric posts.

*originally posted on iblogmarketing.com

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How to Use Social Media in Network Marketing without Involving Your Ego– Part 1

20130403-161209.jpg

You’ve created a social media profile, now what? Unless you are one of the biggest brands in the world such as Coca-Cola or Apple, people most likely haven’t heard of you and attracting brand advocates is going to be difficult. This means it will take some work to get noticed and as well as keeping visitors coming back. However, with these easy to follow tips, you’ll be on your way to success.

Leave Your Ego at Home
Most sites won’t maintain a solid following base if they only put out egocentric content. Avoid this ego trip by providing current content that will allow your followers to gain insight into your business and industry without being plagued with messages and advertisements about your company.

Don’t Advertise
It may sound counterproductive, but you don’t want your postings to sound like you are advertising to your followers. Just like you don’t like to follow people who talk about every little thing that goes on in their life and never give you a chance to respond, people don’t like to follow a business that is egocentric. People log into Facebook to be entertained and to create and maintain relationships, so sending them your advertisements may make your followers annoyed. If your followers see that all you are posting are things about your company and boasting about what you have accomplished people may get bored and either block or unfollow you.

Provide Interesting Content
Instead of creating all of your posts to let people know about what is going on at your company, use this space to post about things that relate to the industry you’re in. This means, for instance, if you’re in the music industry and there is news about a band, you can inform your followers of the current event. This could also be something as simple as hearing that a band is giving away a free song download; you can let your audience know about it and provide a link to the download site. (If possible, it might be a good idea to make the link open in a new tab to ensure the customer isn’t straying away from your site).

Stay tuned– Part 2 will include the final three steps that may help bring your social media marketing plan full circle without drowning your audience in egocentric posts.

*originally posted on iblogmarketing.com

Social Media Marketing for Business’

social_business

I’ve been hearing a lot of buzz lately about companies hiring a “social media” person and winding up disappointed in their work. Along with that I’ve heard that companies don’t know how to use social media sites because all they are doing is posting random comments and are unsure what the next step is.

I think these problems stem from college students who used Facebook all through college and believe since they have it for their own personal use that it will be the same for a company. This couldn’t be further from the truth.

Using social media for a business isn’t going to translate directly from a personal account. The thing people fail to realize is that when you use social media for a company you are marketing. The most successful social media campaigns are the ones that understand that when you use social media for your business you are essentially implementing the same techniques you would during a traditional marketing campaign but with a twist.

Facebook, Twitter, Google+; all of these are similar to putting out a newspaper ad, except you can customize your message, change it up and get instant feedback. It’s a form of two-way communication with your consumers, but since you are a company you are still marketing.

I’m not sure how many recent college graduates realize that you need to understand marketing in order to run a successful social media campaign. I believe this is something that should be told and taught to each person before beginning a career in social media.

What do you think? Should people have a test you should take, much like the bar exam, in order to get into the social media world or should we let recent college graduates take over our social marketing campaigns without any training?

Your Social Media Sites Aren’t Working Because…

social_business

I’ve been hearing a lot of buzz lately about companies hiring a “social media” person and winding up disappointed in their work. Along with that I’ve heard that companies don’t know how to use social media sites because all they are doing is posting random comments and are unsure what the next step is.

I think these problems stem from college students who used Facebook all through college and believe since they have it for their own personal use that it will be the same for a company. This couldn’t be further from the truth.

Using social media for a business isn’t going to translate directly from a personal account. The thing people fail to realize is that when you use social media for a company you are marketing. The most successful social media campaigns are the ones that understand that when you use social media for your business you are essentially implementing the same techniques you would during a traditional marketing campaign but with a twist.

Facebook, Twitter, Google+; all of these are similar to putting out a newspaper ad, except you can customize your message, change it up and get instant feedback. It’s a form of two-way communication with your consumers, but since you are a company you are still marketing.

I’m not sure how many recent college graduates realize that you need to understand marketing in order to run a successful social media campaign. I believe this is something that should be told and taught to each person before beginning a career in social media.

What do you think? Should people have a test you should take, much like the bar exam, in order to get into the social media world or should we let recent college graduates take over our social marketing campaigns without any training?

Finding a Networking Group That Works for You

networking

Last week I attended two very different networking groups, and came to one conclusion: Finding a group that fits your personality is KEY!

The first group I met with meets every Tuesday at 10 a.m. In order to be a part of this group you have to agree to come to every meeting, but you are able to miss 3 every 6 months. Although I was startled at first to hear such a strict attendance policy it seems to make sense. The more the same people attend, the better the connections will be between the members of the group.

When I first walked in I noticed that everyone was standing around, chatting about their personal lives as well as their business lives. These people truly seemed to be friends outside of the group. Even as a newcomer, I felt welcomed in and greeted as though I had been coming there for years. It was an atmosphere where you would sit around, drink coffee and talk shop with your friends. I instantly felt at home.

Later that day I attending another networking group that had a completely different feel. Whereas the first group met in a church, this group met in a bar. They had reserved a section of the bar and had set up rows of chairs which didn’t provide any leg room. The audience stood around, uncomfortably making small talk with whoever happened to be sandwiched up next to them. Since it took place in a bar, most everyone had a drink in their hand and would constantly glance around as though they were looking for someone they knew to walk through the doors.

The entire thing felt like a singles mixer.

The panelists, emcee and director of the group stood at the front of the room huddled in a group and didn’t appear to want to chat with any of the audience members.

[ Related: Finding a networking group, by: Entrepreneur ]

When the presentation began the director would switch between saying a few sentences to making an inside joke with the emcee (think really bad best man speech that includes anecdotes from when they were little that no one else is privy to). Once the emcee started asking the panelists questions that the audience had tweeted in the shenanigans only continued. I kid you not, in the middle of a panelist’s answer, the emcee, bloody mary in hand, shouted to the audience that someone owed him a shot.

I walked out of there knowing that I had wasted my time and money.

I knew right then and there that a networking group that fits your personality is one of the most important things when deciding on a group of people you want to do business with. I fit in better with the coffee drinkers meeting in a quiet church early in the morning, more than I did the group that meets in a bar after work.

Now I’m not saying that the second group I went to is worthless, but for me I wouldn’t have gotten anything out of it because I didn’t feel as though I belonged. And as I said before, finding a group that fits your personality is KEY!

 

How to Use Social Media in Network Marketing without Involving Your Ego– Part 1

20130403-161209.jpg

You’ve created a social media profile, now what? Unless you are one of the biggest brands in the world such as Coca-Cola or Apple, people most likely haven’t heard of you and attracting brand advocates is going to be difficult. This means it will take some work to get noticed and as well as keeping visitors coming back. However, with these easy to follow tips, you’ll be on your way to success.

Leave Your Ego at Home
Most sites won’t maintain a solid following base if they only put out egocentric content. Avoid this ego trip by providing current content that will allow your followers to gain insight into your business and industry without being plagued with messages and advertisements about your company.

Don’t Advertise
It may sound counterproductive, but you don’t want your postings to sound like you are advertising to your followers. Just like you don’t like to follow people that talk about every little thing that goes on in their life and never give you a chance to respond, people don’t like to follow a business that is egocentric. People log into Facebook to be entertained and to create and maintain relationships, so sending them your advertisements may make your followers annoyed. If your followers see that all you are posting are things about your company and boasting about what you have accomplished people may get bored and either block or unfollow you.

Provide Interesting Content
Instead of creating all of your posts to let people know about what is going on at your company, use this space to post about things that relate to the industry you’re in. This means, for instance, if you’re in the music industry and there is news about a band, you can inform your followers of the current event. This could also be something as simple as hearing that a band is giving away a free song download; you can let your audience know about it and provide a link to the download site. (If possible, it might be a good idea to make the link open in a new tab to ensure the customer isn’t straying away from your site).

Stay tuned– Part 2 will include the final three steps that may help bring your social media marketing plan full circle without drowning your audience in egocentric posts.

*originally posted on iblogmarketing.com

Social Media Marketing for Business’

social_business

I’ve been hearing a lot of buzz lately about companies hiring a “social media” person and winding up disappointed in their work. Along with that I’ve heard that companies don’t know how to use social media sites because all they are doing is posting random comments and are unsure what the next step is.

I think these problems stem from college students who used Facebook all through college and believe since they have it for their own personal use that it will be the same for a company. This couldn’t be further from the truth.

Using social media for a business isn’t going to translate directly from a personal account. The thing people fail to realize is that when you use social media for a company you are marketing. The most successful social media campaigns are the ones that understand that when you use social media for your business you are essentially implementing the same techniques you would during a traditional marketing campaign but with a twist.

Facebook, Twitter, Google+; all of these are similar to putting out a newspaper ad, except you can customize your message, change it up and get instant feedback. It’s a form of two-way communication with your consumers, but since you are a company you are still marketing.

I’m not sure how many recent college graduates realize that you need to understand marketing in order to run a successful social media campaign. I believe this is something that should be told and taught to each person before beginning a career in social media.

What do you think? Should people have a test you should take, much like the bar exam, in order to get into the social media world or should we let recent college graduates take over our social marketing campaigns without any training?