Reason #1 Not to Hire a Social Media Manager

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Alright, I know this post may seem counter intuitive since I myself am a social media manager, but before you think I’ve lost my marbles hear me out.

I’ve been doing social media marketing for  8+ years and have heard every excuse in the book for why a company has decided not to hire a social media manager. I wanted to take this time to either help those social media marketers get past those obstacles, or help companies who are having those thoughts realize why hiring a professional is a good idea!

Without further ado… Reason #1 for not hiring a social media manager:

I can do it myself / there is someone in the office who can run the sites.

The classic “I can do it myself” excuse. I would bet that any professional has run into this excuse. People have a desire to save money and do things themselves, and that’s just fine! If companies truly want to run their own social media sites, who am I to tell them otherwise?

But, to this excuse I always ask one question: “Is what you’re doing accomplishing your goals?” This question is typically greeted with a version of “I haven’t had time / I post when I can” or “not really”. This is because most of the time people spend their energy on posting what they want to tell their customers vs taking the time to understand what their customer wants to hear.

This point and many more are what separates a social media marketer from the receptionist at your office who has some free time and posts funny memes she has seen to your Facebook page. Social media marketers take the time to figure out when to post, what type of content to post, what social media site to post certain content to, and why. Just like you wouldn’t hire an intern to create a billboard ad for you, you shouldn’t hire an intern to run your social media accounts. It’s a form of marketing just like billboard ads, magazine ads, radio ads and more.

So when you hear someone say, “I don’t need to hire a social media marketer for my social media sites, ask them, “How is that working for you?” and smile while you hear their response 🙂

 

Reason #2… next week. Stay tuned.

 

What Is This 9-5 You Speak Of?

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The funny thing about working in social media is that you can try to set all the hours you want but just because you’ve finished all your work doesn’t mean a question or comment won’t show up that will need an immediate response. Social networks don’t operate on a 9-5 and if you aren’t around answering questions on a Friday night, your customer base might get a little frustrated.

Clients are no different. It could be 7 a.m. on a Sunday morning and a client could call and want something posted. Clients and social media fans don’t care that you have decided to take the day off; they will call you or post on your site if they need something and you have to be there to answer it no matter what time of the day it is.

What this all means is that if you’re working in social media, you can say goodbye to the 9-5.

The plus side of not working 9-5 is that if on a Tuesday and you have finished your work by 2, you can be done… well at least until the next comment comes in.

The Best Social Media Site for You

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When companies first start using social media they initially go to Facebook and Twitter without fully examining their options. Each company is different and will benefit from a different social media site. I know there are a ton of sites out there that a company can use, but I have decided to look at Facebook, Twitter, Foursquare, Google+, blogging and run through the benefits of each and how specific companies can attempt to help them understand which site will work the best for them.

Facebook

Facebook is a great site to be on if you have a longer message that you would like to get out along with active customers who will comment on your postings. If you lack the active consumers it may seem like you are just talking to yourself and wind up frustrated.

Twitter

Twitter is great if you have a lot of current information that you want to get out to your customers. This is great for things like the news, or restaurants who want to let their customers know about wait times for dinner or if they ran out of a certain item. If a company doesn’t have much to say, Twitter would most likely be a waste of time because there is so much clutter on the site that the message would get lost.

Pinterest

Pinterest is great for companies who have photos, links to blogs, and content that isn’t directly related to their company but that the company wants to show to their customers (e.g. A hair salon that wants to show the products that they sell, examples of hair that they have done, as well as tutorials from other companies about how to do hair styles).

Google+

Google+ is great if you are using Google Analytics for your website, if you use Google places for most of your reviews, or if you want to boost your Google ranking. Since Google+ is directly to all of your Google activity to using this site will make you have more links out in the internet world so you can possibly move up the Google searches. The only thing to be weary of when starting this is that the market usually desires a different message than the ones you put on Facebook and Twitter. If you decide to use this social media site you should ensure to create new messages than the ones you are posting to Facebook.

Blogs

Blogging is great for companies who work in a specific area where consumers want to stay up to date on trends in that industry, or if you have enough information to say about your company to keep the blog up to date and ensure it doesn’t become stagnant. The second this happens you will lose a great chunk of your audience because they don’t want to keep coming back to a site that contains no new information.

Linking your blog to your social media sites is a great idea. Make sure to keep the tagline short, sweet and enticing. It should have a line that will draw users in, make them wonder what the posting will be about.

The trick to starting any social media campaign is to pick one or two sites and do them really well. It’s important not to spread yourself too thin because if you do that all of your sites suffer.

Hopefully this posting gave you a little more information about the social media sites out there. Again, I will stress that there are more sites out there to use, but since the majority of people are on these sites I wanted to allow you to see the different ways to use them and maybe show you which site you want to be on.

Tip 2: Understanding What Type of Post Your Fans Want

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Photos? Status? Link? All or none of one? Do you know what your fans want from you? You will if you follow these four simple steps!

1. Log into your Facebook business page

2. Click on “Insights” on the top of the page

3. Click on “Posts”

4. Click on “Post Types”

This information will show you the three types of posts and which one your fans seem to prefer. Not only will this graph tell you how many fans are seeing each type of message, but it will also tell you, on average, how many of your fans interact with each type of post. From this information you can get a better idea of how many of each type of post you should be sending out to your fans!

For instance, the graph above tells us that most of this Facebook page’s fans see status posts, will click on the link and either like or comment on the post. On photos the same number of fans (on average) will click on the post, however, less fans will like or comment on the photo. For posts containing links, the same number of fans (on average) will like or comment on the post, however not many will actually click the link.

So how do we proceed from here? Do we stop posting links and photos? NO! This just means that our fans like our posts that just have text, however, maybe we haven’t been posting the right phrasing with the links or photos that will entice fans to click and comment! The next step would be to post more posts with plain text, and experiment with wording and types of links and photos you are posting. Perhaps it’s not that your fans don’t like photos and links, but simply that you aren’t posting the types of photos and links your fans want to see.

With this knowledge you can proceed with more information and make changes to ensure that your Facebook business page even more customer centered than ever before!

Try again. Fail again. Fail better.

sam beck

*Quote by Samuel Beckett 

If there is one thing I’ve learned while working with social media, it’s that no customer base stays the same. There is always room for change, and since your customer base is constantly growing and changing, so too should your social media strategy.

The best thing to do with a social media page is to constantly change up the way you’re interacting with your customers. Now I’m not saying to change up something that’s working well, but don’t get too stuck in your ways. It’s always refreshing to see something new on a brand’s page, even if it doesn’t work out exactly how you thought it would.

These types of changes could be adding photos into your postings, asking for the input of the customers, or asking the customers questions, changing the time of the postings, etc. Making small changes like this may make all the difference.

I usually try to do this every other month. I keep the things that are working, but try out new techniques; see if there might be something that works better.

I love the quote from Samuel Beckett because it reminds me that even if something doesn’t work, I can learn from the experience and make the next attempt more successful. I hope that it can help remind you that one failed strategy doesn’t mean you should stop switching up your social media.

*image courtesy of behappy.me 

Are You Interested In Learning About Social Media For Your Business?

I am so excited to announce that my friend Adam and I have officially booked the day, time and place for our speaking engagement! We are calling it “Relationship Marketing Using Social Media” or RMUSM.

As I’ve mentioned before [ Speaking Engagement ], Adam and I will be partnering up to bring you information about how to use social media for your business. I will be speaking on how to use Facebook, Twitter, and Pinterest for your company, and Adam will be speaking about how to effectively use LinkedIn to grow your network and get the most out of the social media site.

 

More information and event registration about Relationship Marketing Using Social Media visit Adam’s website located here: http://bit.ly/1mtfTM2

 

Plus, when you talk about the  event you can use the hashtag #RMUSM2014

 

If you have any questions or concerns please don’t hesitate to contact me at shannon@on-wordmarketing.com or find me on Facebook and Twitter!

 

Speaking Engagement

Recently I’ve been working with my friend Adam Wallschlaeger, a LinkedIn specialist for personal use, to create an event where people could come and learn about LinkedIn & how to use social media for their business.

Adam focuses on using LinkedIn for personal use in order to generate leads, network, and how you can optimize your profile.

I will be talking about social media and how to effectively run and monitor your social media for your business.

 

We are still getting all of the details worked out, but if you’re interested in attending stay tuned for all the details!