Pop the Champagne! We’re 6 Years Old!

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If you would have asked my 23-year-old self if I thought I would be 29 and running a business, I would have laughed. If you had asked if I thought I would be 29 and celebrating 6 years in business, I would have thought you were lying.

I was 23 in 2011 and found myself laid off from a failing company and wondering what I would do. I knew I didn’t want to collect unemployment, and that I wanted to go back to school for my masters. My dad suggested that I start my own company and work for a few people on the side while I go to school, and that idea stuck with me.

I got laid off on Friday, and filed On-Word Marketing with the MN Secretary of State on Monday. I began working for a few companies I already had connections with, and started studying for the GRE. Over the next few months I took the GRE and was accepted to Bethel University’s Masters of Communication program.

The next year and half were a haze of highlighter ink, thesis research, and social media seminars, until finally, in October of 2013, I graduated from Bethel with a Master’s Degree in Communication. While all of my classmates were wondering what they would do with their new degree, I turned my attention to my company and began devoting all of my time to growing my business.

What I started in April 2011 as a way to earn a little bit of income while going to school, was now a full-time job. I never set out to be a business owner, but 6 years later that’s exactly where I find myself.

I am very fortunate to have found success in this venture. I’ve learned more than I ever thought possible, grown as a person, and met some incredibly talented people. I have had the opportunity to help some truly wonderful companies, and I am looking forward to helping even more companies with their social media presence.

So today I pop the champagne and celebrate all the clients, family, and friends, because without you, none of this would be possible. Thank you.

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How to Use Social Media in Network Marketing without Involving Your Ego– Part 2

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You’ve learned how to leave your ego at home by not advertising to your audience and providing them with interesting content. Keep your audience interested in your content and continuously coming back to your site by following these simple steps.

Engage Your Audience
The next step would be to ask questions or post comments that your audience can respond to. You could say things such as, “Listen to ((Band XYZ’s)) track and let us know what you think!” or “The singer from ((Band XYZ)) used to be the lead singer in ((Band HIJ)). Which sound do you prefer?” Engaging the audience is a key part of social media. Let your followers know that you care about their opinion and give them a chance to voice their thoughts. Using your social media sites to spark conversation may set you apart from others in your industry.

Listen & Respond
After you ask questions of your followers, don’t think that your job is done. There is one key step that many companies can forget, and that’s responding to the answers your followers are giving to your questions. Just like in conversation you don’t want to ask a question, get a response and leave it, this would kill the conversation and doesn’t make your company seem interested. Once your audience has given an answer to your question, respond back. Let them know you are paying attention and genuinely care about what they think.

Frequency is Key
After these steps have been implemented, repeat. It’s important to keep updating your content, providing new information and keep your site current. These are the things that keep your audience coming back and commenting on your posts.

Remember you can give information about your company, after all people are following your company because they like you, but just be careful the content you’re providing doesn’t sound like a sales pitch. Rather your content should be informative, but also include a place for people to learn about your industry, voice their opinion and carry on conversations with you. Having all these components may create a well-rounded social media campaign that could keep people checking your site and responding to your questions.

View How to Use Social Media in Network Marketing without Involving Your Ego– Part 1 here:  http://bit.ly/Xg0mCj

originally posted on iblogmarketing.com

How to Use Social Media in Network Marketing without Involving Your Ego– Part 1

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You’ve created a social media profile, now what? Unless you are one of the biggest brands in the world such as Coca-Cola or Apple, the general population may not have heard of you and attracting brand advocates could be difficult. This means it will take some work to get noticed and as well as keeping visitors coming back. However, with these easy to follow tips, you’ll be on your way to success.

Leave Your Ego at Home
Most sites won’t maintain a solid following base if they only put out egocentric content. Avoid this ego trip by providing current content that will allow your followers to gain insight into your business and industry without being plagued with messages and advertisements about your company.

Don’t Advertise
It may sound counterproductive, but you don’t want your postings to sound like you are advertising to your followers. Just like you don’t like to follow people who talk about every little thing that goes on in their life and never give you a chance to respond, people don’t like to follow a business that is egocentric. People log into Facebook to be entertained and to create and maintain relationships, so sending them your advertisements may make your followers annoyed. If your followers see that all you are posting are things about your company and boasting about what you have accomplished people may get bored and either block or unfollow you.

Provide Interesting Content
Instead of creating all of your posts to let people know about what is going on at your company, use this space to post about things that relate to the industry you’re in. This means, for instance, if you’re in the music industry and there is news about a band, you can inform your followers of the current event. This could also be something as simple as hearing that a band is giving away a free song download; you can let your audience know about it and provide a link to the download site. (If possible, it might be a good idea to make the link open in a new tab to ensure the customer isn’t straying away from your site).

Stay tuned– Part 2 will include the final three steps that may help bring your social media marketing plan full circle without drowning your audience in egocentric posts.

*originally posted on iblogmarketing.com

Business New Year’s Resolutions

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New Year’s resolutions aren’t just for personal use. Companies always take the time to look over their marketing strategy and then ask themselves, “Am I doing everything to help my customers?” as well as, “Are my marketing strategies working?”

This year, On-Word Marketing has 2 resolutions that will be put into play for 2017!

1. Revamp social media networks

  • Use it to better understand clients
  • Add more content from other blogs
  • Ask readers some questions
  • Showcase a little more about our company On-Word Marketing
  • Actually use them. All too often we get wrapped up in doing social media for clients that we forget to work on our own.

**Join us in the discussions!

On-Word Marketing’s Facebook

On-Word Marketing’s Twitter

On-Word Marketing’s Pinterest

2. Experiment with theblognextdoor.com

This year On-Word Marketing is deciding to focus on this blog and how it is helping the readers.

We also want to have a few guest writers on here from other industries to get their opinion about using social media and how they have seen success. (If you’re interested in writing a guest piece send us an e-mail at shannon@on-wordmarketing.com )

There will be a few more changes but we hope that you’ll stay tuned to see what they are. If you have any questions or comments, don’t hesitate to contact us!

We’d also love to hear what your business resolutions for 2017 are. Leave them in the comment section below or any of our social media sites!

Happy 2017!

Reason #1 Not to Hire a Social Media Manager

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Alright, I know this post may seem counter intuitive since I myself am a social media manager, but before you think I’ve lost my marbles hear me out.

I’ve been doing social media marketing for  8+ years and have heard every excuse in the book for why a company has decided not to hire a social media manager. I wanted to take this time to either help those social media marketers get past those obstacles, or help companies who are having those thoughts realize why hiring a professional is a good idea!

Without further ado… Reason #1 for not hiring a social media manager:

I can do it myself / there is someone in the office who can run the sites.

The classic “I can do it myself” excuse. I would bet that any professional has run into this excuse. People have a desire to save money and do things themselves, and that’s just fine! If companies truly want to run their own social media sites, who am I to tell them otherwise?

But, to this excuse I always ask one question: “Is what you’re doing accomplishing your goals?” This question is typically greeted with a version of “I haven’t had time / I post when I can” or “not really”. This is because most of the time people spend their energy on posting what they want to tell their customers vs taking the time to understand what their customer wants to hear.

This point and many more are what separates a social media marketer from the receptionist at your office who has some free time and posts funny memes she has seen to your Facebook page. Social media marketers take the time to figure out when to post, what type of content to post, what social media site to post certain content to, and why. Just like you wouldn’t hire an intern to create a billboard ad for you, you shouldn’t hire an intern to run your social media accounts. It’s a form of marketing just like billboard ads, magazine ads, radio ads and more.

So when you hear someone say, “I don’t need to hire a social media marketer for my social media sites, ask them, “How is that working for you?” and smile while you hear their response 🙂

 

Reason #2… next week. Stay tuned.

 

Business New Year’s Resolutions

nyr

New Year’s resolutions aren’t just for personal use. Companies always take the time to look over their marketing strategy and then ask themselves, “Am I doing everything to help my customers?” as well as, “Are my marketing strategies working?”

This year we at On-Word Marketing have 2 resolutions that will be put into play for 2016!

1. Revamp social media networks

  • Use it to better understand clients
  • Add more content from other blogs
  • Ask readers some questions
  • Showcase a little more about our company On-Word Marketing
  • Actually use them. All too often we get wrapped up in doing social media for clients that we forget to work on our own.

**Join us in the discussions!

On-Word Marketing’s Facebook

On-Word Marketing’s Twitter

On-Word Marketing’s Pinterest

2. Experiment with theblognextdoor.com

This year On-Word Marketing is deciding to focus on this blog and how it is helping the readers. We’ve recently heard from a few people that they would like to maybe hear a podcast or two.

We also want to have a few guest writers on here from other industries to get their opinion about using social media and how they have seen success. (If you’re interested in writing a guest piece send us an e-mail at shannon@on-wordmarketing.com )

There will be a few more changes but we hope that you’ll stay tuned to see what they are. If you have any questions or comments, don’t hesitate to contact us!

We’d also love to hear what your business resolutions for 2016 are. Leave them in the comment section below or any of our social media sites!

Happy 2016!

PICTURE Your Ideal ________

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I recently went to a networking group where a speaker spoke on the topic of using the right side of your brain in order to create your ideal client. This lady said that the left side of our brain processes 40 bits of information per second while our right side processes 11,000,000 bits per second. It’s because of this that she says we should go back to the time where we would rip out pictures from magazines, create a collage, and use it to “picture” our ideal client.

I began to wonder what other things we could use this technique for in our work life? People could make a collage and picture their ideal….. (Job, co-worker, boss, etc).

I started this process small and did a few about my work life to determine the things that make my job enjoyable. I tore out pictures of things that I surround myself with, pictures of industries I like to work with, work area inspiration and much more. This made it easy for me to know what to look for when I am looking for who I would truly like to work with because it’s things that caught my attention in magazines.

I then realized, why not do this with clients? Right now I’m working with a group of people in the travel industry, so for them I made a board of travel related pictures that caught my attention. I then worked from there to try to understand how these pictures were being marketed to me and how I could in turn use that to better identify with the customer who would be using my client’s travel services.

[See Also: Maintain Your Voice While Selling Yourself]

This process made it easy to relate to the customer because I was able to get into their shoes and see things through their eyes. Using this board, I can better create posts that are targeted to the person who is following the company.

This process worked for me because I was able to look at the company from a different angle and see gaps in my social media plan that I hadn’t seen before. Since it worked so well for me, I am going to do this with all of my clients (present and future) in order to make sure I am able to better understand the needs of the customer who is on my client’s social networking sites and I invite you to do the same. Maybe using the right side of your brain will help you picture your ideal ___________?

What do you think? Have you ever done something like this? Was it helpful, or did you find another way to better understand your clients?