Pop the Champagne! We’re 6 Years Old!


If you would have asked my 23-year-old self if I thought I would be 29 and running a business, I would have laughed. If you had asked if I thought I would be 29 and celebrating 6 years in business, I would have thought you were lying.

I was 23 in 2011 and found myself laid off from a failing company and wondering what I would do. I knew I didn’t want to collect unemployment, and that I wanted to go back to school for my masters. My dad suggested that I start my own company and work for a few people on the side while I go to school, and that idea stuck with me.

I got laid off on Friday, and filed On-Word Marketing with the MN Secretary of State on Monday. I began working for a few companies I already had connections with, and started studying for the GRE. Over the next few months I took the GRE and was accepted to Bethel University’s Masters of Communication program.

The next year and half were a haze of highlighter ink, thesis research, and social media seminars, until finally, in October of 2013, I graduated from Bethel with a Master’s Degree in Communication. While all of my classmates were wondering what they would do with their new degree, I turned my attention to my company and began devoting all of my time to growing my business.

What I started in April 2011 as a way to earn a little bit of income while going to school, was now a full-time job. I never set out to be a business owner, but 6 years later that’s exactly where I find myself.

I am very fortunate to have found success in this venture. I’ve learned more than I ever thought possible, grown as a person, and met some incredibly talented people. I have had the opportunity to help some truly wonderful companies, and I am looking forward to helping even more companies with their social media presence.

So today I pop the champagne and celebrate all the clients, family, and friends, because without you, none of this would be possible. Thank you.


How to Use Social Media in Network Marketing without Involving Your Ego– Part 2


You’ve learned how to leave your ego at home by not advertising to your audience and providing them with interesting content. Keep your audience interested in your content and continuously coming back to your site by following these simple steps.

Engage Your Audience
The next step would be to ask questions or post comments that your audience can respond to. You could say things such as, “Listen to ((Band XYZ’s)) track and let us know what you think!” or “The singer from ((Band XYZ)) used to be the lead singer in ((Band HIJ)). Which sound do you prefer?” Engaging the audience is a key part of social media. Let your followers know that you care about their opinion and give them a chance to voice their thoughts. Using your social media sites to spark conversation may set you apart from others in your industry.

Listen & Respond
After you ask questions of your followers, don’t think that your job is done. There is one key step that many companies can forget, and that’s responding to the answers your followers are giving to your questions. Just like in conversation you don’t want to ask a question, get a response and leave it, this would kill the conversation and doesn’t make your company seem interested. Once your audience has given an answer to your question, respond back. Let them know you are paying attention and genuinely care about what they think.

Frequency is Key
After these steps have been implemented, repeat. It’s important to keep updating your content, providing new information and keep your site current. These are the things that keep your audience coming back and commenting on your posts.

Remember you can give information about your company, after all people are following your company because they like you, but just be careful the content you’re providing doesn’t sound like a sales pitch. Rather your content should be informative, but also include a place for people to learn about your industry, voice their opinion and carry on conversations with you. Having all these components may create a well-rounded social media campaign that could keep people checking your site and responding to your questions.

View How to Use Social Media in Network Marketing without Involving Your Ego– Part 1 here:  http://bit.ly/Xg0mCj

originally posted on iblogmarketing.com

How to Use Social Media in Network Marketing without Involving Your Ego– Part 1


You’ve created a social media profile, now what? Unless you are one of the biggest brands in the world such as Coca-Cola or Apple, the general population may not have heard of you and attracting brand advocates could be difficult. This means it will take some work to get noticed and as well as keeping visitors coming back. However, with these easy to follow tips, you’ll be on your way to success.

Leave Your Ego at Home
Most sites won’t maintain a solid following base if they only put out egocentric content. Avoid this ego trip by providing current content that will allow your followers to gain insight into your business and industry without being plagued with messages and advertisements about your company.

Don’t Advertise
It may sound counterproductive, but you don’t want your postings to sound like you are advertising to your followers. Just like you don’t like to follow people who talk about every little thing that goes on in their life and never give you a chance to respond, people don’t like to follow a business that is egocentric. People log into Facebook to be entertained and to create and maintain relationships, so sending them your advertisements may make your followers annoyed. If your followers see that all you are posting are things about your company and boasting about what you have accomplished people may get bored and either block or unfollow you.

Provide Interesting Content
Instead of creating all of your posts to let people know about what is going on at your company, use this space to post about things that relate to the industry you’re in. This means, for instance, if you’re in the music industry and there is news about a band, you can inform your followers of the current event. This could also be something as simple as hearing that a band is giving away a free song download; you can let your audience know about it and provide a link to the download site. (If possible, it might be a good idea to make the link open in a new tab to ensure the customer isn’t straying away from your site).

Stay tuned– Part 2 will include the final three steps that may help bring your social media marketing plan full circle without drowning your audience in egocentric posts.

*originally posted on iblogmarketing.com

Business New Year’s Resolutions


New Year’s resolutions aren’t just for personal use. Companies always take the time to look over their marketing strategy and then ask themselves, “Am I doing everything to help my customers?” as well as, “Are my marketing strategies working?”

This year, On-Word Marketing has 2 resolutions that will be put into play for 2017!

1. Revamp social media networks

  • Use it to better understand clients
  • Add more content from other blogs
  • Ask readers some questions
  • Showcase a little more about our company On-Word Marketing
  • Actually use them. All too often we get wrapped up in doing social media for clients that we forget to work on our own.

**Join us in the discussions!

On-Word Marketing’s Facebook

On-Word Marketing’s Twitter

On-Word Marketing’s Pinterest

2. Experiment with theblognextdoor.com

This year On-Word Marketing is deciding to focus on this blog and how it is helping the readers.

We also want to have a few guest writers on here from other industries to get their opinion about using social media and how they have seen success. (If you’re interested in writing a guest piece send us an e-mail at shannon@on-wordmarketing.com )

There will be a few more changes but we hope that you’ll stay tuned to see what they are. If you have any questions or comments, don’t hesitate to contact us!

We’d also love to hear what your business resolutions for 2017 are. Leave them in the comment section below or any of our social media sites!

Happy 2017!

Maintain Your Voice While Selling Yourself


Recently I had coffee with a young woman who is thinking about starting up her own marketing company. She wanted to know what to do in order to be successful while she toys with the idea of venturing off on her own.

This conversation made me revisit what I did when I started to ensure that I would be successful in my own business venture.

Now I know what you might be thinking and yes I do know that not everyone reading this has the intention of starting their own company. Luckily I believe all of these tips are applicable to a person going in for a job interview or even selling themselves to their boss in order to get a promotion.

1. Maintain Your Voice– Every company (or person) is trying to sell the same skill sets. Any marketing company can promise increased ROI, more conversations, and better results, but what makes you or your company different? Why would they choose you instead of the other guy? It’s because they like the way you present yourself and your voice. A lot of companies forget that if a client doesn’t like the person or they fade into the background, they won’t get the job. Make sure to bring your personality into work with you.

This should also be reflected in your writing. No one wants to read text while by someone who speaks like a robot. Make sure your voice is heard while getting your message across. For me this is especially true in blog writing. Anyone in the marketing field can write about the industry, but what I hope keeps people coming back is the way I deliver my message. I want to inform my readers while making sure not to sound like every other blog out there.

2. Always Exceed Expectations– Almost every company will expect a person or company to work 9-5. What will set you apart is working past those hours and giving it 110%. For a company this means solving problems before your client even knows there is one. If they have to call you and let you know something is wrong, they won’t be happy.

3. Dress– Unless you are going into a very strict office, remember that you can have some fun with your outfit. If you have something that reflects your personality but doesn’t distract from what you are doing there, a person will be more likely to remember you. The people wearing a black pencil skirt and white button will fade to the background, but if you put on a fun pair of heels, a skirt with a bow on it, or a colorful blouse you’ll stand out (again, make sure it’s the right environment, but in my experience the people in the marketing field are pretty relaxed about dress so long as it’s congruent with their image).

4. Target Audience– Whether you’re a company selling yourself to a potential client or a person selling yourself in a job interview, it’s important to know who you’re talking to. This will change the way you word your thoughts, the words you use and the manner in which you speak.

This is also true with point #3: If you are talking to a company who is very type A, don’t go in wearing a pair of high pink glitter heels (actually, come to think of it… unless you’re in a very “specific industry”, please never wear pink glitter heels to work).

5. You Can’t Win Them All– Selling yourself or your company is similar to dating; not every person you meet will be interested. This is why it’s so important to remember that just because you don’t get an account or job doesn’t mean your skills aren’t great, it just means that the two companies / people aren’t compatible. The sooner you brush yourself off and move on to the next company the sooner you’ll find a great fit.

Social Media For B2B Companies


image via CMS Wire

Many companies who serve businesses struggle with how to use social media effectively and instinctively stick to LinkedIn and go no further. Luckily there are other ways to use social media for those B2B companies.

The first question you should ask yourself before you sign up for, or start anything is, “What do I hope to accomplish with these sites?” Do you want to connect with your customers, do you want to connect with other businesses, or show off the inside workings of your company? Deciding what you want to focus on will determine which site you use and how you will use it. So let’s delve into a few options for B2B companies and when each option will be helpful for accomplishing your social media goals.


Blogs help a company show off their extensive knowledge of the industry, or give more detail about new products or services. Blogs are a great space to go further into technical detail about your company or products. It is a more specialized way of explaining your products or services. Plus you can post links to your social media sites in order to get more exposure.


This can be a great place to talk about current industry news. Other companies, and maybe even your partners or news companies are on LinkedIn. You can either post your own information or repost other companies posts. Since LinkedIn is geared to work related items, you can post industry news to your heart’s content without confusing your customers. Plus you can use LinkedIn to talk to companies in a more professional manner.


Feel like showing off the more personal side to your company? Instagram is a way to show off the inner workings of your office, new products, or even customers enjoying your product.

products on Instagram

(and before you get all high and mighty, yes i realize this isn’t a B2B company. it’s just an example of showing your product being used)


Is your product something that may be hard to explain, but simple to show? Rather than accepting the fact that you’re going to have to explain this to each potential client, use video to demonstrate how your product works. YouTube is also a fun way to show off the less serious side of your office. You could make a video of your office lip syncing a song, or doing chair races.

You could even go a little more professional and do office trivia or show off a tutorial of your employees using your product. Code42 has some wonderful videos that are fun and informative.


What do you think? Are there more social media sites that B2B companies can utilize? Do these work for B2B companies? Leave your comment in the section below!

Try again. Fail again. Fail better.

sam beck

*Quote by Samuel Beckett 

If there is one thing I’ve learned while working with social media, it’s that no customer base stays the same. There is always room for change, and since your customer base is constantly growing and changing, so too should your social media strategy.

The best thing to do with a social media page is to constantly change-up the way you’re interacting with your customers. Now I’m not saying to change-up something that’s working well, but don’t get too stuck in your ways. It’s always refreshing to see something new on a brand’s page, even if it doesn’t work out exactly how you thought it would.

These types of changes could be adding photos into your postings, asking for the input of the customers, or asking the customers questions, changing the time of the postings, etc. Making small changes like this may make all the difference.

I usually try to do this every other month. I keep the things that are working, but try out new techniques; see if there might be something that works better.

I love the quote from Samuel Beckett because it reminds me that even if something doesn’t work, I can learn from the experience and make the next attempt more successful. I hope that it can help remind you that one failed strategy doesn’t mean you should stop switching up your social media.

*image courtesy of behappy.me