Business New Year’s Resolutions

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New Year’s resolutions aren’t just for personal use. Companies always take the time to look over their marketing strategy and then ask themselves, “Am I doing everything to help my customers?” as well as, “Are my marketing strategies working?”

This year, On-Word Marketing has 2 resolutions that will be put into play for 2017!

1. Revamp social media networks

  • Use it to better understand clients
  • Add more content from other blogs
  • Ask readers some questions
  • Showcase a little more about our company On-Word Marketing
  • Actually use them. All too often we get wrapped up in doing social media for clients that we forget to work on our own.

**Join us in the discussions!

On-Word Marketing’s Facebook

On-Word Marketing’s Twitter

On-Word Marketing’s Pinterest

2. Experiment with theblognextdoor.com

This year On-Word Marketing is deciding to focus on this blog and how it is helping the readers.

We also want to have a few guest writers on here from other industries to get their opinion about using social media and how they have seen success. (If you’re interested in writing a guest piece send us an e-mail at shannon@on-wordmarketing.com )

There will be a few more changes but we hope that you’ll stay tuned to see what they are. If you have any questions or comments, don’t hesitate to contact us!

We’d also love to hear what your business resolutions for 2017 are. Leave them in the comment section below or any of our social media sites!

Happy 2017!

Reason #1 Not to Hire a Social Media Manager

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Alright, I know this post may seem counter intuitive since I myself am a social media manager, but before you think I’ve lost my marbles hear me out.

I’ve been doing social media marketing for  8+ years and have heard every excuse in the book for why a company has decided not to hire a social media manager. I wanted to take this time to either help those social media marketers get past those obstacles, or help companies who are having those thoughts realize why hiring a professional is a good idea!

Without further ado… Reason #1 for not hiring a social media manager:

I can do it myself / there is someone in the office who can run the sites.

The classic “I can do it myself” excuse. I would bet that any professional has run into this excuse. People have a desire to save money and do things themselves, and that’s just fine! If companies truly want to run their own social media sites, who am I to tell them otherwise?

But, to this excuse I always ask one question: “Is what you’re doing accomplishing your goals?” This question is typically greeted with a version of “I haven’t had time / I post when I can” or “not really”. This is because most of the time people spend their energy on posting what they want to tell their customers vs taking the time to understand what their customer wants to hear.

This point and many more are what separates a social media marketer from the receptionist at your office who has some free time and posts funny memes she has seen to your Facebook page. Social media marketers take the time to figure out when to post, what type of content to post, what social media site to post certain content to, and why. Just like you wouldn’t hire an intern to create a billboard ad for you, you shouldn’t hire an intern to run your social media accounts. It’s a form of marketing just like billboard ads, magazine ads, radio ads and more.

So when you hear someone say, “I don’t need to hire a social media marketer for my social media sites, ask them, “How is that working for you?” and smile while you hear their response 🙂

 

Reason #2… next week. Stay tuned.

 

Productivity on a Time Crunch

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Everyone has had times where you find yourself trying to cram a ton of working into just a few days. For me, that is occurring right now because I am leaving for vacation, and I now have a million things to do before I leave. Since I have to pack in 2 weeks worth of back logged e-mails and all the work that I will miss, as well as staying current on this work week, I am feeling the crunch!

This means that I need an atmosphere which promotes productivity. Each person has different things that help them work efficiently, but for me I know that there are a few things that always help me when I need to get things done.

  1. Light a candle– I don’t know why, but lighting a candle always puts me in the mood to write. I think it’s the thought of sitting down with my computer, a cup of coffee and a candle that makes me feel like I want to get things done.
  2. Take a break– I always find that if I’m in a creative rut, I can take a break and do something like hop on Pinterest, or scroll through my Twitter feed, and I eventually find something that gets the creative juices flowing. Whether it’s a posting that really resonates with me, or just the break from work, I usually feel more productive after a quick break.
  3. Read related topics- Start reading articles about the topic you’re working on. I always find that if I’m stuck I can read a social media blog and get ideas about tricks that might work. Trying out new techniques always seems exciting so I want to get back to work.
  4. Stretch- If I ever find myself staring at my computer, I know that just getting up and stretching can help. This is quicker than a run and loosens up your body so that you don’t feel as though you have been sitting for as long.

I hope that this list helps you to feel more productive, or maybe gives you an idea of something that might work for you. I’d love to hear what you in order to feel productive. Leave your tips in the comments.

The Productivity Hangover

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As everyone knows, there are some days where you just seem to get more done than others. Days where you wake up and know that you are going to be incredibly productive. These days are great, especially when you have a lot of things you have put on the back burner, or things you have been putting off for a while. These days you wake up and something inside of you lets you know that you will finally cross those things off of your to do list.

For me, this is the best feeling. I go to bed that night and feel incredibly good about myself and feel as though I accomplished everything that day.

The thing I want to discuss is the day after your productive day, or as I call it: “the productivity hangover”. I don’t know about you, but the problem with having a really productive day is that the next day you seem to have lost all of your motivation. You feel as though you got so much done that you are almost exhausted and think you can give yourself the day off.

So how do I get over the, “you did so much yesterday that you know what would be a good idea today? A nap!” feeling? I have found that doing something low key such as writing, sipping coffee, wearing more comfortable clothes (maybe a sweater and flats for those with a business casual dress code) and listening to some up-beat music gets me over the “hang-over”.  I find that if I can be productive in a relaxing way I am more willing to work.

It doesn’t have to be writing if that’s not your thing, but maybe it’s cleaning out your e-mail, making another to-do list, or just focusing on small tasks with many intermittent visits to your favorite online site (did someone says Pinterest?). Doing small tasks, no matter how tedious, make it feel like the day wasn’t a waste especially since they need to get done anyways.

How do you get motivated the day after a long day?

Try again. Fail again. Fail better.

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*Quote by Samuel Beckett 

If there is one thing I’ve learned while working with social media, it’s that no customer base stays the same. There is always room for change, and since your customer base is constantly growing and changing, so too should your social media strategy.

The best thing to do with a social media page is to constantly change-up the way you’re interacting with your customers. Now I’m not saying to change-up something that’s working well, but don’t get too stuck in your ways. It’s always refreshing to see something new on a brand’s page, even if it doesn’t work out exactly how you thought it would.

These types of changes could be adding photos into your postings, asking for the input of the customers, or asking the customers questions, changing the time of the postings, etc. Making small changes like this may make all the difference.

I usually try to do this every other month. I keep the things that are working, but try out new techniques; see if there might be something that works better.

I love the quote from Samuel Beckett because it reminds me that even if something doesn’t work, I can learn from the experience and make the next attempt more successful. I hope that it can help remind you that one failed strategy doesn’t mean you should stop switching up your social media.

*image courtesy of behappy.me 

Tip 4: What Do Your Social Media Fans Want From You?

fb insights timing- 4.14.15

Alright, these tips so far have been pretty self-explanatory, right? Log in, look at information / graphs, change posts accordingly. Done. Well, this one is still pretty easy, but requires a little more thought and planning. Don’t let that scare you off! I promise it’s not labor intensive, nor does it require you to be technologically savvy! Just stick with me while I run through this, and I promise it will all see easy in the end!

The initial steps are still the same:

1. Log into your Facebook business page

2. Click on “Insights” on the top of the page

3. Click on “Posts”

4. Click on “Post Types”

So, looking at this graph, we want to focus on the “engagement” section. Look at the posts that received the most engagement. Is there a common theme that runs through any of them? Do you talk about similar topics? Was the phrasing similar? (i.e. Was the post left on a cliff hanger that made the reader click a link to get the rest of the information? Were you talking about a specific topic?….) If so, you can know that your fans want to hear content similar to those posts. **Note how I said similar and not the same? That’s because you don’t want to keep posting the EXACT same posts over and over thinking your customers will react the same way every time.**

Don’t see a theme? It’s time to start one! Write down what you think that post is about. (i.e. The post that got the most engagement on the graph above is about “A Blog A Day” and which blogs I read in order to stay current on social media news. I would say that is a link, a blog about what social media blogs I read, and maybe makes the reader wonder what the blog is about, so they wanted to click on the post.) Do this for the top 3 posts and from there create content or posts that are similar or center around a similar topic. After you post those go back and check how those posts performed. Did they do well? Great! Try that again without being redundant. Didn’t perform well? Start the process over with the posts that week that got the most engagement.

This is a process that requires a little bit of work, but is probably one of the most effective and worth while tips.

See not so bad once you understand, right?!

 

Questions? Comments? Leave them in the section below!

Tip 3: How to Know When You Should Be Posting

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Just as a billboard in the middle of the desert doesn’t reach anyone, a post on Facebook that you send out when you fans aren’t the site isn’t reaching your fans! So how do you ensure that your posts are reaching your fans? Find out what time your fans are logging onto Facebook, no mind reading required!

1. Log into your Facebook business page

2. Click on “Insights” on the top of the page

3. Click on “Posts”

4. Click on “When Your Fans Are Online”

 

So what does this graph mean? Well the top bar graph show you how many of your fans are logging in on a particular day. As you can see on the graph above, fans of this page are most active on Sunday, Tuesday and Thursday. So even if we don’t account for timing, posts on those days vs. any other day during the week, are more likely to reach more fans.

Let’s not stop there! Let’s take it one step further. The graph below the “days” graph is about times. This shows what time your fans are logging into Facebook. According to this graph, if we were to post between 5:00 pm & 9:00 pm, we would reach the most fans (i.e. posting on Sunday, Tuesday, Thursday between 5:00 & 9:00 pm will reach the maximum number of fans).

If you really want to get technical, hovering over a specific day on the “days” graph will show a more detailed timing chart for that particular day.

detailed timing

Ta da! Now you know when your fans are online and you can post during those times in order to truly reach your fans!  Oh, and remember, your fans aren’t always going to be online during those times, so make sure you check back every so often.

What do you think? Easy enough?