Business New Year’s Resolutions

nyr

New Year’s resolutions aren’t just for personal use. Companies always take the time to look over their marketing strategy and then ask themselves, “Am I doing everything to help my customers?” as well as, “Are my marketing strategies working?”

This year, On-Word Marketing has 2 resolutions that will be put into play for 2017!

1. Revamp social media networks

  • Use it to better understand clients
  • Add more content from other blogs
  • Ask readers some questions
  • Showcase a little more about our company On-Word Marketing
  • Actually use them. All too often we get wrapped up in doing social media for clients that we forget to work on our own.

**Join us in the discussions!

On-Word Marketing’s Facebook

On-Word Marketing’s Twitter

On-Word Marketing’s Pinterest

2. Experiment with theblognextdoor.com

This year On-Word Marketing is deciding to focus on this blog and how it is helping the readers.

We also want to have a few guest writers on here from other industries to get their opinion about using social media and how they have seen success. (If you’re interested in writing a guest piece send us an e-mail at shannon@on-wordmarketing.com )

There will be a few more changes but we hope that you’ll stay tuned to see what they are. If you have any questions or comments, don’t hesitate to contact us!

We’d also love to hear what your business resolutions for 2017 are. Leave them in the comment section below or any of our social media sites!

Happy 2017!

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Maintain Your Voice While Selling Yourself

light-person-woman-fire

Recently I had coffee with a young woman who is thinking about starting up her own marketing company. She wanted to know what to do in order to be successful while she toys with the idea of venturing off on her own.

This conversation made me revisit what I did when I started to ensure that I would be successful in my own business venture.

Now I know what you might be thinking and yes I do know that not everyone reading this has the intention of starting their own company. Luckily I believe all of these tips are applicable to a person going in for a job interview or even selling themselves to their boss in order to get a promotion.

1. Maintain Your Voice– Every company (or person) is trying to sell the same skill sets. Any marketing company can promise increased ROI, more conversations, and better results, but what makes you or your company different? Why would they choose you instead of the other guy? It’s because they like the way you present yourself and your voice. A lot of companies forget that if a client doesn’t like the person or they fade into the background, they won’t get the job. Make sure to bring your personality into work with you.

This should also be reflected in your writing. No one wants to read text while by someone who speaks like a robot. Make sure your voice is heard while getting your message across. For me this is especially true in blog writing. Anyone in the marketing field can write about the industry, but what I hope keeps people coming back is the way I deliver my message. I want to inform my readers while making sure not to sound like every other blog out there.

2. Always Exceed Expectations– Almost every company will expect a person or company to work 9-5. What will set you apart is working past those hours and giving it 110%. For a company this means solving problems before your client even knows there is one. If they have to call you and let you know something is wrong, they won’t be happy.

3. Dress– Unless you are going into a very strict office, remember that you can have some fun with your outfit. If you have something that reflects your personality but doesn’t distract from what you are doing there, a person will be more likely to remember you. The people wearing a black pencil skirt and white button will fade to the background, but if you put on a fun pair of heels, a skirt with a bow on it, or a colorful blouse you’ll stand out (again, make sure it’s the right environment, but in my experience the people in the marketing field are pretty relaxed about dress so long as it’s congruent with their image).

4. Target Audience– Whether you’re a company selling yourself to a potential client or a person selling yourself in a job interview, it’s important to know who you’re talking to. This will change the way you word your thoughts, the words you use and the manner in which you speak.

This is also true with point #3: If you are talking to a company who is very type A, don’t go in wearing a pair of high pink glitter heels (actually, come to think of it… unless you’re in a very “specific industry”, please never wear pink glitter heels to work).

5. You Can’t Win Them All– Selling yourself or your company is similar to dating; not every person you meet will be interested. This is why it’s so important to remember that just because you don’t get an account or job doesn’t mean your skills aren’t great, it just means that the two companies / people aren’t compatible. The sooner you brush yourself off and move on to the next company the sooner you’ll find a great fit.

Getting Rid of Writer’s Block

writers block

It’s almost Friday and for some people that means motivation is at an all time [weekly] low. Unfortunately, work doesn’t always take Friday’s off so you have to find ways to break through writer’s block and get those writing juices flowing! So how do you do that once you realize you’ve been staring at your blank screen or piece of paper for hours? Easy!

 

  1. Get Up & Move– Take a walk, do some jumping jacks, or do a quick workout. Any thing that gets your heart pumping and blood moving will help.
  2. Take A Break– Sometimes the best thing you can do is to walk away from that project. Do anything other than try to write. The only key is to do something mindless so your brain can keep thinking in the background. Make a cake, doodle, read blogs related to that subject.
  3. Just Write– Pen to paper [figuratively or literally] and write. Don’t over think what you’re writing, that’s what editing is for. Now is the time to write whatever comes to your mind and allow the creativity to flow through you.
  4. Give Yourself a Deadline– It might help to know that there is an end in sight! Tell yourself you’re only working until x:xx or only for another hour. I bet you will find that after that set time you will have your creativity back and be a writing machine!

What about you? What do you do to get rid of writers block?

Social Media For B2B Companies

03

image via CMS Wire

Many companies who serve businesses struggle with how to use social media effectively and instinctively stick to LinkedIn and go no further. Luckily there are other ways to use social media for those B2B companies.

The first question you should ask yourself before you sign up for, or start anything is, “What do I hope to accomplish with these sites?” Do you want to connect with your customers, do you want to connect with other businesses, or show off the inside workings of your company? Deciding what you want to focus on will determine which site you use and how you will use it. So let’s delve into a few options for B2B companies and when each option will be helpful for accomplishing your social media goals.

Blogs

Blogs help a company show off their extensive knowledge of the industry, or give more detail about new products or services. Blogs are a great space to go further into technical detail about your company or products. It is a more specialized way of explaining your products or services. Plus you can post links to your social media sites in order to get more exposure.

LinkedIn

This can be a great place to talk about current industry news. Other companies, and maybe even your partners or news companies are on LinkedIn. You can either post your own information or repost other companies posts. Since LinkedIn is geared to work related items, you can post industry news to your heart’s content without confusing your customers. Plus you can use LinkedIn to talk to companies in a more professional manner.

Instagram

Feel like showing off the more personal side to your company? Instagram is a way to show off the inner workings of your office, new products, or even customers enjoying your product.

products on Instagram

(and before you get all high and mighty, yes i realize this isn’t a B2B company. it’s just an example of showing your product being used)

YouTube

Is your product something that may be hard to explain, but simple to show? Rather than accepting the fact that you’re going to have to explain this to each potential client, use video to demonstrate how your product works. YouTube is also a fun way to show off the less serious side of your office. You could make a video of your office lip syncing a song, or doing chair races.

You could even go a little more professional and do office trivia or show off a tutorial of your employees using your product. Code42 has some wonderful videos that are fun and informative.

 

What do you think? Are there more social media sites that B2B companies can utilize? Do these work for B2B companies? Leave your comment in the section below!

Maintain Your Voice While Selling Yourself

np3.1

Recently I had coffee with a young woman who is thinking about starting up her own marketing company. She wanted to know what to do in order to be successful while she toys with the idea of venturing off on her own.

This conversation made me revisit what I did when I started to ensure that I would be successful in my own business venture.

Now I know what you might be thinking and yes I do know that not everyone reading this has the intention of starting their own company. Luckily I believe all of these tips are applicable to a person going in for a job interview or even selling themselves to their boss in order to get a promotion.

1. Maintain Your Voice– Every company (or person) is trying to sell the same skill sets. Any marketing company can promise increased ROI, more conversations, and better results, but what makes you or your company different? Why would they choose you instead of the other guy? It’s because they like the way you present yourself and your voice. A lot of companies forget that if a client doesn’t like the person or they fade into the background, they won’t get the job. Make sure to bring your personality into work with you.

This should also be reflected in your writing. No one wants to read text while by someone who speaks like a robot. Make sure your voice is heard while getting your message across. For me this is especially true in blog writing. Anyone in the marketing field can write about the industry, but what I hope keeps people coming back is the way I deliver my message. I want to inform my readers while making sure not to sound like every other blog out there.

2. Always Exceed Expectations– Almost every company will expect a person or company to work 9-5. What will set you apart is working past those hours and giving it 110%. For a company this means solving problems before your client even knows there is one. If they have to call you and let you know something is wrong, they won’t be happy.

3. Dress– Unless you are going into a very strict office, remember that you can have some fun with your outfit. If you have something that reflects your personality but doesn’t distract from what you are doing there, a person will be more likely to remember you. The people wearing a black pencil skirt and white button will fade to the background, but if you put on a fun pair of heels, a skirt with a bow on it, or a colorful blouse you’ll stand out (again, make sure it’s the right environment, but in my experience the people in the marketing field are pretty relaxed about dress so long as it’s congruent with their image).

4. Target Audience– Whether you’re a company selling yourself to a potential client or a person selling yourself in a job interview, it’s important to know who you’re talking to. This will change the way you word your thoughts, the words you use and the manner in which you speak.

This is also true with point #3: If you are talking to a company who is very type A, don’t go in wearing a pair of high pink glitter heels (actually, come to think of it… unless you’re in a very “specific industry”, please never wear pink glitter heels to work).

5. You Can’t Win Them All– Selling yourself or your company is similar to dating; not every person you meet will be interested. This is why it’s so important to remember that just because you don’t get an account or job doesn’t mean your skills aren’t great, it just means that the two companies / people aren’t compatible. The sooner you brush yourself off and move on to the next company the sooner you’ll find a great fit.

A Blog A Day

Blog-And-Coffee

There are some mornings where I wake up and am ready to seek out new and exciting trends happening in the social media world. Each industry has some really great blogs that offer new information for the people in that industry, and social media is no different.

I have a tool on my browser called Daily Link. Using Daily Link I customize which sites I would like to visit so that I don’t have to type in each website one-by-one, and let me just tell you it is wonderful. It’s a way for me to sip my coffee, read up on new trends and enjoy something that pertains to my job.

Today I wanted to run through what is on my blog docket for this afternoon.

  1. Mashable- http://mashable.com/
  2. PR Daily- http://www.prdaily.com/SocialMedia/SocialMedia.aspx
  3. Social Media Explorer- http://www.socialmediaexplorer.com/
  4. Convince and Convert- http://www.convinceandconvert.com/
  5. Top Rank- http://www.toprankblog.com/category/social-media/

These five are the blogs I read to keep current. You know what they say, a blog a day keeps the doctors away.., or something like that. What blogs are your favorite for your industry?

Maintain Your Voice While Selling Yourself

np3.1

Recently I had coffee with a young woman who is thinking about starting up her own marketing company. She wanted to know what to do in order to be successful while she toys with the idea of venturing off on her own.

This conversation made me revisit what I did when I started to ensure that I would be successful in my own business venture.

Now I know what you might be thinking and yes I do know that not everyone reading this has the intention of starting their own company. Luckily I believe all of these tips are applicable to a person going in for a job interview or even selling themselves to their boss in order to get a promotion.

1. Maintain Your Voice– Every company (or person) is trying to sell the same skill sets. Any marketing company can promise increased ROI, more conversations, and better results, but what makes you or your company different? Why would they choose you instead of the other guy? It’s because they like the way you present yourself and your voice. A lot of companies forget that if a client doesn’t like the person or they fade into the background, they won’t get the job. Make sure to bring your personality into work with you.

This should also be reflected in your writing. No one wants to read text while by someone who speaks like a robot. Make sure your voice is heard while getting your message across. For me this is especially true in blog writing. Anyone in the marketing field can write about the industry, but what I hope keeps people coming back is the way I deliver my message. I want to inform my readers while making sure not to sound like every other blog out there.

2. Always Exceed Expectations– Almost every company will expect a person or company to work 9-5. What will set you apart is working past those hours and giving it 110%. For a company this means solving problems before your client even knows there is one. If they have to call you and let you know something is wrong, they won’t be happy.

3. Dress– Unless you are going into a very strict office, remember that you can have some fun with your outfit. If you have something that reflects your personality but doesn’t distract from what you are doing there, a person will be more likely to remember you. The people wearing a black pencil skirt and white button will fade to the background, but if you put on a fun pair of heels, a skirt with a bow on it, or a colorful blouse you’ll stand out (again, make sure it’s the right environment, but in my experience the people in the marketing field are pretty relaxed about dress so long as it’s congruent with their image).

4. Target Audience– Whether you’re a company selling yourself to a potential client or a person selling yourself in a job interview, it’s important to know who you’re talking to. This will change the way you word your thoughts, the words you use and the manner in which you speak.

This is also true with point #3: If you are talking to a company who is very type A, don’t go in wearing a pair of high pink glitter heels (actually, come to think of it… unless you’re in a very “specific industry”, please never wear pink glitter heels to work).

5. You Can’t Win Them All– Selling yourself or your company is similar to dating; not every person you meet will be interested. This is why it’s so important to remember that just because you don’t get an account or job doesn’t mean your skills aren’t great, it just means that the two companies / people aren’t compatible. The sooner you brush yourself off and move on to the next company the sooner you’ll find a great fit.