I recently went to a networking group where a speaker spoke on the topic of using the right side of your brain in order to create your ideal client. This lady said that the left side of our brain processes 40 bits of information per second while our right side processes 11,000,000 bits per second. It’s because of this that she says we should go back to the time where we would rip out pictures from magazines, create a collage, and use it to “picture” our ideal client.
I began to wonder what other things we could use this technique for in our work life? People could make a collage and picture their ideal….. (Job, co-worker, boss, etc).
I started this process small and did a few about my work life to determine the things that make my job enjoyable. I tore out pictures of things that I surround myself with, pictures of industries I like to work with, work area inspiration and much more. This made it easy for me to know what to look for when I am looking for who I would truly like to work with because it’s things that caught my attention in magazines.
I then realized, why not do this with clients? Right now I’m working with a group of people in the travel industry, so for them I made a board of travel related pictures that caught my attention. I then worked from there to try to understand how these pictures were being marketed to me and how I could in turn use that to better identify with the customer who would be using my client’s travel services.
[See Also: Maintain Your Voice While Selling Yourself]
This process made it easy to relate to the customer because I was able to get into their shoes and see things through their eyes. Using this board, I can better create posts that are targeted to the person who is following the company.
This process worked for me because I was able to look at the company from a different angle and see gaps in my social media plan that I hadn’t seen before. Since it worked so well for me, I am going to do this with all of my clients (present and future) in order to make sure I am able to better understand the needs of the customer who is on my client’s social networking sites and I invite you to do the same. Maybe using the right side of your brain will help you picture your ideal ___________?
What do you think? Have you ever done something like this? Was it helpful, or did you find another way to better understand your clients?