As you may or may not have heard, each company’s customers are active at different times. Depending on the nature of the business, customers will be more prone to see postings and respond to them at different times of the day/week. Knowing this, I believe that figuring out what time your customers are active is just as important as choosing which magazine you will advertise in.
Understanding the best time to post should happen as soon as you begin to post on any social media site. This is vital because if you are posting in the morning and your customers aren’t active until the evening, there’s a very good chance your message will be lost in the clutter. If your message isn’t seen, you are simply wasting your time talking to yourself.
The best way to do this is to try posting at several different times of the day (it’s a bit of trial and error). Then begin to track how many impressions your post gets and how many people respond to it. Once you find a time that you believe reaches the most amount of people, you can start posting the majority of your content around that time.
Facebook allows you to see these statistics right under the post and in the “insight” tabs. For me, this doesn’t provide enough information, so I use Sendible. This site allows me to track and report all of the action my social media sites are getting. You may not want to pay for these insights so using a tool such as Hootsuite or TweetDeck would work as well.
It is also important to note that your customer’s activity may change over time, so continuing to track their level of contribution is crucial.
I hope this helps you get a better understanding of your customers as well as a way to understand when you will be able to reach the most people.
What tools do you use to monitor your customers?
*A repost from December 10, 2012